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Latest Blog

How to Avoid Spam Filters: Email Marketing Tips

Ever poured your energy into crafting the perfect marketing email, only to have it land straight in someone’s spam folder? With inboxes getting smarter (and stricter), even well-intentioned emails can get flagged. For brands relying on email marketing to reach customers, deliverability is everything.
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4 minutes to read

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The Future of Search & PPC: Are You Ready for the Next Evolution?

By Justin Lester
South African businesses are at a turning point. Rising CPCs (cost-per-click), stricter ad policies, and the growing role of AI (artificial intelligence) are changing how brands show up online.
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5 minutes to read

Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World

By Ebert Grobler
The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
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5 minutes to read

The Great Ad Shake-Up: Navigating Google & Meta’s Changing Policies

By Justin Lester
Online advertising is never static, but 2025 is already proving to be a year of major change! Both Google and Meta (Facebook and Instagram) have rolled out significant policy updates that are shaking up how advertisers run campaigns, track results, and reach their audiences.
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4 minutes to read

Global Market Insights for Business Success in 2025

By Justin Lester
As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

Understanding Call Tracking and Its Role in Marketing

By Ebert Grobler
Ever wonder how many potential customers actually pick up the phone and call your business after seeing an ad or visiting your website? With so much focus on digital marketing metrics like clicks and impressions, it’s easy to forget that for many businesses, phone calls are where the real conversions happen.
Full Story
5 minutes to read

The Top Lead Generation Tools in 2025

By Justin Lester
The way businesses generate leads is changing, and in 2025, having the right tools is more important than ever. In South Africa, where digital marketing is growing so rapidly, brands are investing in smarter solutions to capture and convert high-quality leads.
Full Story
4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital