iGaming & online casino marketing agency

Get sustainable organic traffic – straight to your site!

Optimize your brand for search engines & your players

Proven digital marketing and SEO strategies for the online betting, gambling and iGaming industries 

Few industries are experiencing growth quite as rapid as the online gambling and betting arena. Already valued at nearly $50 billion, the global iGaming market is expected to double by 2024. Understandably, there are a lot of companies trying to get their slice of the action, and the competition is fierce.

Over and above this, the nature of the online betting sector makes it subject to legal requirements and hurdles that other businesses don’t have to contend with. This combination of tough competition and an ever-changing legal landscape presents a unique challenge when it comes to marketing your iGaming venture. Thankfully, this is also where Ruby Digital is uniquely qualified to help!


Flexible, results-driven SEO and online marketing for sports betting and online gambling companies

We understand the best ways to navigate online casino marketing because we’ve done it before! Our online gambling and betting clients have enjoyed remarkable increases in traffic and revenue thanks to our adaptable, data-driven digital marketing techniques.

As with all our clients, we approach the SEM process with two major goals in mind:

Growing sustained organic traffic over the long term through content marketing and link building, and

Using best practice SEO and paid search to get immediate results

Over and above this, we’re passionate about keeping up to date with the latest trends in the iGaming, online gambling and sports betting landscape. We use tried and tested techniques, coupled with cutting-edge tools and innovative strategies, to help our iGaming clients grow.

The best digital marketing strategies for online casinos and iGaming platforms

At its core, iGaming is about one thing – entertainment! To bring in new players, you need to portray a brand that’s exciting and engaging, while also inspiring trust in potential customers. 

Some of the channels we utilize in our digital marketing campaign for iGaming platforms include: 

  • SEO for online casinos – ensuring your website is optimized both for search engines and for your players 
  • PPC – Pay Per Click advertising for fast results 
  • Content marketing – to grow your brand’s online reputation and footprint 
  • Social media campaigns – enticing potential players with exciting content and previews, and helping to build an online community around your brand 

The Digital Marketing Agency That Helps Ambitious Companies Grow


Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”


Maranda Dam
Fancy Inc

How Can we Help To Grow Your Revenue and Brand Online?