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Conversion rate optimisation is all about streamlining the experience visitors have with your website, so they’re more likely to take the action you want them to.
By removing elements which may be distracting or confusing, and making on-page content more compelling, conversion rate optimisation can dramatically increase conversions on your website.
Better yet, you’ll start seeing results straight away.
That’s what a CRO agency like Ruby Digital does. We identify what your website visitors don’t like, and make it better! That means more sales, leads and more revenue for you.
For most businesses, a conversion equates to someone landing on your website and then choosing to make a purchase from you. But there may be any number of actions you’d like your visitors to take. For instance:
You may also simply want to keep visitors on your website for longer to build brand awareness. But whatever the desired action might be, how many of your visitors take that action is your current conversion rate.
For example, if your website gets 1,000 visitors a month, and 15 of them on average result in a sale, your conversion rate is 1.5%. Now say you want to double your sales. You could either:
As you’d expect, doubling your website traffic is no mean feat, and will take a long time (and a lot of work) to make happen. On the other hand, tweaking your website design, content and user experience can be done relatively quickly, and frequently delivers dramatic results.
This is where the services of a conversion rate optimisation company can be extremely helpful. By identifying the elements which aren’t delivering, testing different designs, carrying forward what works and eliminating what doesn’t, you get steadily closer to the optimum design.
Ruby Digital is a South African CRO agency based in Johannesburg and Cape Town. Our conversion rate optimization services have helped companies around the world boost their conversions dramatically!
Not every website or business will be in the right stage for CRO to be of maximum benefit to them. If you’ve only just launched and don’t have a steady volume of traffic coming through, you probably don’t have enough data available for conversion rate optimisation to be helpful – yet.
At this point, your focus is better placed on growing your traffic through best practice SEO, content marketing, and paid advertising where appropriate. Luckily, Ruby Digital can help you with this too!
Conversion rate optimization services are most useful for websites that have a significant volume of traffic for their niche already, but aren’t seeing the sales and conversions they feel they should be.
If you’re currently getting 10,000 visitors a month, it’s probably not realistic to think you can double or triple that without significant time and effort. What you could realistically double or triple is your conversion rate – and that’s where a CRO agency like us comes in.
Ruby Digital offers conversion rate optimisation services in Johannesburg, Cape Town, Port Elizabeth and across South Africa. We also cater for many international clients, including ecommerce and hospitality brands.
Conversion optimisation services revolve around two main pillars: analysis and experimentation. Our website conversion optimization experts use data from platforms such as Google Analytics to see where potential customers are abandoning your site. Sometimes the reason is obvious (such as a broken link or missing call to action), and sometimes it takes a little more digging!
This is where experimentation, or split testing, comes into play. Split testing is one of the most effective strategies that our conversion rate optimisation company uses.
We take your existing content, make one change we’d like to test, and then direct half your incoming traffic to the original and half to the new version. Once we have sufficient data, the one that performs the best stays. We then test that version against another strategy, and keep repeating the process until we achieve the absolute best possible conversion rate.
One of the reasons conversion optimization services can deliver such speedy results is that it’s often very minor elements that are hurting your website’s performance. Take an online contact form, for example. If we notice lots of visitors are abandoning your site at this point, we know there’s something there that’s frustrating them. How can you get the lead you want without causing them more hassle than they’re willing to put up with?
Something as simple as removing a few compulsory fields can make a contact form a whole lot less intimidating. Wherever possible, you want to do the hard work for your customers!
Placing an SSL security certificate trust badge is another simple tweak that can pay off handsomely. It takes very little work to add to your website, but can have a massive effect in terms of visitor trust. This is especially important for ecommerce websites, or any site which accepts online orders or payments.
From a design perspective, simply adding an eye-catching colour or visual component can draw attention to an element that’s being overlooked.
All of these factors and more form part of the conversion rate optimisations our agency can perform on your site.
Market & Competitor research
Our CRO agency starts by analyzing what your customers expect from a website like yours, so we know which areas to focus on. We examine what your competitors are getting right, so we can formulate strategies to outperform them!
Website & Analytics Audit
Then, we assess your website structure for any easily-rectifiable errors and bring in data from analytics platforms to see what deeper problems might be affecting your conversion rate.
Desktop & Mobile Audit
Your website needs to remain highly navigable, welcoming and user-friendly, no matter what device or gadgets your potential customers are using. That’s why our conversion rate optimisation services will test your website across desktop and mobile devices.
Split (A/B) Testing
We use split testing on your website to determine the best layouts, schemes and copy. This results in the highest ROI for your business. Our conversion rate optimisation company will then focus its efforts on that winning design.
Long-term Strategy for Sustained Growth
Consumers’ tastes and preferences change over time. That’s why our conversion rate optimization agency does not think of CRO as a ‘do it once and forget about it’ exercise. We’re in it for the long haul, helping our clients keep up with a rapidly changing world – and ahead of the competition!
Our expert CRO agency provides conversion optimisation services in Cape Town, Johannesburg and across South Africa. Get in touch today, and let’s unlock your website’s full potential!
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