Designed specifically as a networking platform for businesses and professionals, LinkedIn is the ideal social network for B2B marketing. LinkedIn members use the platform to share both in-depth information on their careers, work history, and skills on an individual basis, as well as valuable data and insights on the companies they own or work for.
As of 2020, LinkedIn has grown to more than 660 million members – all of whom are looking to connect with brands that can help them grow their businesses and careers. Our LinkedIn Ads agency will make sure your brand is one of them.
As a B2B platform, there are few social networks that allow for such targeted, focused advertising. Because the LinkedIn platform is made up of companies and professionals, you can direct your campaigns at a very specific audience.
These might include:
…and much more, all over and above the standard demographic breakdowns like age, gender and geographical location. While most social media platforms will give you some degree of control over who does and doesn’t see your ads, only LinkedIn offers quite this level of targeting for B2B marketing.
To understand why LinkedIn lead generation ads work so well, you need to consider how and why people use LinkedIn. Among other things, LinkedIn members use the platform to:
Stay abreast of industry news and trends
Make useful business connections with other decision-makers
Network and look for new career opportunities
Share business insights and knowledge with their peers
With all this activity going on, there’s a lot of data a LinkedIn advertising agency can tap into in order to best position their client’s offering. A LinkedIn marketing company like Ruby Digital analyzes which content your ideal customers are likely to be most interested in, and ensures your LinkedIn ads appear when they’re most relevant and useful to them.
This means that when someone clicks on your LinkedIn ad, it’s because they’re genuinely interested in your services. This is why a dedicated LinkedIn advertising company is frequently able to deliver a much higher ROI than you’d get through similar PPC channels.
Ruby Digital offers assistance with LinkedIn ads in Cape Town, LinkedIn ads in Johannesburg, as well as internationally.
On LinkedIn, traditional ads work on a pay-per-click (PPC) basis. That means that you’re only charged when an interested member actually clicks on one of your adverts, rather than simply when they’re exposed to them. For most of our clients, this model makes good sense in terms of ROI – as we’ve already done the work to make sure your ad is displayed to the right target audience.
Another option for LinkedIn advertising is the cost-per-impression (CPI) model. As the name suggests, this type of campaign is based on the number of people who see your advert displayed, but may not actually choose to click on it. This is a good option for new companies to build brand awareness and get their name out there, or when you’re running a limited time promotion, for example. Not sure which is right for you? Don’t worry – our expert LinkedIn ads team will be able to point you in the right direction!
Another extremely useful aspect of LinkedIn marketing is the variety of ad formats you have to play with. These include:
This allows an experienced LinkedIn ads agency like us to tailor campaigns to your specific objectives. For example, sponsored InMail, which sends personalized inbox messages to members based on their interests, is a fantastic way to get the word out about a new product or service to a very specific audience.
Sponsored content is great for building brand awareness and trust, and establishing your credibility and authority on a subject. LinkedIn PPC, display and text ads are useful to drive qualified traffic through to your website. We can even employ LinkedIn retargeting ads, which will display to members who have already visited your website, helping to keep you in front of mind and seal the deal!
Carousel ads are ideal when you have more than one product or service you’d like to offer all in one go: such as a range of online courses or corporate IT solutions. Dynamic ads are automatically personalized for each member who reads them, and video ads are extremely good at grabbing and holding the reader’s attention!
If this all sounds a little overwhelming, then you’re not alone! Navigating the world of LinkedIn marketing ads can be challenging and time-consuming. And like all PPC advertising, there’s a very real financial risk. If you target your ads at the wrong demographics, or use inappropriate ad formats, you can easily end up paying for clicks that don’t bring in new business.
Thankfully, that’s where we come in to help! It’s our job as your LinkedIn marketing company to determine which ad types mesh best with your offering and target market, and optimize these so you get the very best possible return on investment.
At Ruby Digital, our focus is always on using data-driven decision making to craft the most effective campaigns for our clients. This makes our experienced team the perfect match for a platform like LinkedIn, which allows us to narrow down our focus to only the individuals and companies which are most likely to convert, and therefore deliver an exceptional ROI for our clients.
With branches in Cape Town and Johannesburg, Ruby Digital is ideally situated to provide LinkedIn marketing services for South African B2B companies. However, thanks to our international client base and global expertise, we can assist businesses across the African continent and beyond.
Another benefit of LinkedIn marketing is that you can tap into your ideal customer market wherever they may be – especially if you offer digital services or deliver products internationally. Whether you need assistance with LinkedIn advertising in Johannesburg, Cape Town, Durban or Dubai, Ruby Digital can help you tap into new lucrative revenue streams!
Intense focus on data and trend analysis to guarantee best possible ROI
Ongoing testing and tweaking to consistently improve your results
Regular reporting, campaign monitoring and re-optimization
Working across text ads, sponsored content and multimedia content to appeal to a broad range of professionals and demographics
In-depth competitor analysis
Working alongside your company to set realistic goals within your allocated budget
Identification of new audiences, markets and areas of untapped potential
Creating a call to action that your potential customers will be unable to ignore
With offices in Sandton, Century City and Perth, we offer Linkedin ads in Cape Town and across South Africa, LinkedIn ads in Johannesburg, and internationally for businesses with a global footprint.
It’s for all these reasons and more that Ruby Digital has become the top-rated online marketing agency in South Africa, with an ever-expanding international footprint. If you’d like to find out more about our LinkedIn advertising in South Africa, or any of our other PPC and SEO services, then get in touch today – and let’s take your digital strategy to the next level!
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