From humble beginnings, Facebook has grown into something a lot more than just the world’s biggest social media platform. Around the globe, millions of people use it to get their daily news, play games, connect with strangers around shared interests – and most importantly, discover and connect with new brands and businesses.
For brands, the biggest challenge of advertising on Facebook is making sure your campaign is seen by the right people – i.e. the Facebook users who are most likely to be interested in what you have to offer and convert into paying customers.
Because Facebook advertising allows you to hone in on such detailed demographic info – everything from age, gender and geographic location, to level of education, personal interests and even relationship status – it’s the ideal platform for laser-targeted marketing campaigns. However, you need to know what you’re doing – and that’s where Ruby Digital can help!
Improve your website’s SEO rankings. (Search engines rely on ‘social signals’ as part of their ranking algorithm.)
Increase customer satisfaction and engagement
Gain a massive edge over your competitors, even if they are larger and more established
Reach mobile users on the go wherever they are
One of the great advantages of partnering with a Facebook ad agency in South Africa is how effective the platform can be for small businesses. While large organizations may have the budget to launch huge nationwide campaigns, small local businesses have the chance to enter the playing field in an affordable way through highly targeted, local Facebook marketing.
Millions of South Africans use Facebook groups to connect with their community members, talk about shared interests, and look for recommendations on local businesses. And while most companies in South Africa understand the need to at least have an active Facebook page, few unlock their full potential through cost-effective Facebook paid ads. These get your products or services in front of the people actively looking for a business like yours, in your area, right now.
Facebook marketing in South Africa also allows us to target broad or specific geographical regions. For instance, Ruby Digital can offer:
Facebook advertising in Cape Town, Western Cape
Facebook marketing in Johannesburg, Gauteng
Facebook paid ads in South Africa’s other large cities like Durban, Bloemfontein, Soweto, Pretoria, Pietermaritzburg, Benoni, Tembisa, East London and Vereeniging
As well as highly targeted campaigns centred around your specific city, municipal region, on a provincial level, or even just within your own town
Firstly, if you aren’t familiar with digital advertising and PPC (pay-per-click) platforms already, Facebook advertising in South Africa can be a little daunting! There are a number of different ad types you can use (photo, video and carousel, for example) and lots of specific settings and targeting metrics to consider.
This is one of the reasons Facebook Ads can be so effective when employed correctly – but they can get expensive quickly if you’re not targeting the audience most likely to convert into sales. If you want a truly impressive ROI, then it really does pay to bring in the experts!
As an experienced digital marketing, SEO, PPC and social media management agency, Ruby Digital’s vast experience and know-how are invaluable for Facebook marketing in Cape Town, Johannesburg, and across South Africa. Not only does this knowledge and expertise enable us to get better results for our clients, it also allows us to get your campaigns up and running quickly.
We realize that seeing an immediate improvement is important to our clients, so we always aim for a mixture of instant results and sustainable long-term growth for our Facebook paid ads customers.
Aside from all the above benefits, Facebook marketing also makes it easy to control your ad spend, and gain incredible insights through their detailed analytics. Our expert team analyses and utilizes this data to make continuous improvements and adjustments to achieve sustained growth for our clients.
We have experience working across dozens of different industries, and with companies of all sizes – and we bring all our collective knowledge and experience to the table to create advertising campaigns that we’re genuinely proud of.
The first step of strategy development phase is to understand the market. This means doing competitor and market research to see the strengths and weaknesses, and also to get a feel of how people react on Facebook.
The next step is to identify and understand your brand’s tone. We have a comprehensive questionnaire which will guide us on how to effectively communicate with your audience.
Attracting the right customers will take a fair amount of research and analysis. Our team will look undertake to define a quality target audience that will grow your brand and sales revenue.
Ad Strategy development will combine keyword research, competitor analysis, brand tone, and target audience information to create a powerful strategy to grow your brand on Facebook and engage with customers.
As per the Ad Strategy, Ruby Digital will create and design effective ads to capture and attract customers. This will involve graphic design, video editing, and ad copy to get the best possible return on advertising spend.
Ruby Digital will then offer a content calendar and posting schedule which meets your budget and is effective in generating leads for your business!
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