Hospitality marketing agency in Cape Town & Johannesburg

We work with hotels, guest houses, game reserves & resorts

Our expert marketing services will connect your guests with your business

Full-service digital marketing for the hospitality industry

Ruby Digital has been privileged to work with some truly amazing travel and hospitality clients over the years. From large luxury five star game lodges and exclusive private islands, to small local guesthouses – and everything in between.

You work hard to give your guests an exceptional experience when they visit your establishment – and it’s our job to make sure their digital experience reflects that!

Above all else, marketing and SEO for hotels is about creating long-lasting relationships between your guests and your brand. To help you do that, we work closely with the people who understand your guests, your offering, and your unique selling points best – you.


What makes digital marketing for the hospitality sector different from other industries?

One of the biggest differences between our digital strategy for hospitality clients and standard businesses is how we consider your target audience. While a ‘normal’ business might have one clearly defined ‘ideal customer’, you likely have several. 

This might include, for example, solo professionals traveling on business, large families on their yearly vacation, and couples seeking a romantic retreat. Each of these potential guests is looking for something very different. Like you, we want to ensure our effective marketing strategies cater for them all. 

Another significant difference is timing. You want to attract guests all year round, but you also want to take advantage of the seasons, holiday periods, and local events. From our side, this means building both long and short term strategies to increase your bookings, revenue, and visibility in search results. This is why our campaigns always include long-term tactics to grow your organic traffic steadily over time, combined with more aggressive strategies to take advantage of local holidays and promotions.

What’s new in hospitality marketing?

Like so much of the world around us, technology is having a massive impact on the global tourism industry. And while this is understandably daunting for all our clients, it also means there are great opportunities to be had.

One of the most relevant shifts in SEO and digital marketing for hotel websites is the growing preference for mobile devices. This applies both when searching for, exploring, and ultimately booking accommodation. This leaves many hotels, lodges, resorts and guesthouses (that likely relied on big, glossy brochures in the past) at a loss. How do you do your hospitality business justice on a tiny screen?

By partnering with Ruby Digital, of course! We’ll ensure your website displays beautifully and quickly across all devices, offering an exceptional user experience. By leveraging the power of social media, content marketing, SEO and carefully considered paid advertising where appropriate, we’ll make sure your brand stands out. 

Our talented teams at Ruby Digital are truly passionate about online marketing. We enjoy keeping up to date with all the latest trends – and the possibilities they present for our clients.

Connecting with (and converting) your potential customers

Another major advantage which digital technology can offer your hotel is the benefit of insight. Never before has it been possible to enter the mind of your potential guests quite like you can now. By combining in-depth research, analysis, and data-driven decision-making from our end, with the invaluable experience you as the client have to offer, great things are possible for your brand. 

The better you understand the needs and desires of your potential guests, the easier it is for you to create a winning SEO and digital marketing campaign for your hotel. We’ll take care of the data and strategy, and help you build a customer journey that engages and connects with your clientele every step of the way. We don’t just want to help you attract new guests, but ensure those guests keep coming back too.

How does hotel marketing  work?

All great marketing campaigns start with a great plan! We’ve found that digital marketing and SEO for hotels especially needs to be undertaken with a considered, integrated approach. 

Before we begin, we take the time to get to know your brand, your goals, your strengths and your challenges. In order to draw the right kinds of customers to your digital door, we assess their preferences, the platforms they like to use, and the kinds of content that engage them most. More than this, we use cutting-edge digital tools and insights to anticipate their needs and questions, and ensure your website answers them.

From here, we craft a digital strategy for your hotel to boost your online presence and reputation – both in the eyes of the public and the algorithms of search engines! We look at how each potential guest’s journey can be personalized, and how we can make your brand and your website a treasure trove of local information. 

We make it easy for guests to share their experience with others, and harness the power of local SEO. By getting to grips with your target audiences’ behavior from start to finish, we can craft a digital strategy that turns traffic into bookings.

Ready to get started?

There’s a reason so many hotels, resorts, game reserves, lodges and guesthouses turn to Ruby Digital for their SEO and online marketing. We’re results-driven, honest and transparent – and we take great pride in what we do. Whether you have questions, simply want to chat, or are ready to start increasing your hotel’s bookings and conversions – get in touch now.

The Digital Marketing Agency That Helps Ambitious Companies Grow


Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”


Maranda Dam
Fancy Inc

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