Want to Reach Your Full Online Potential? Get Real Results with Ruby Digital!

Our mission is clear and straightforward. We help South African companies harness the game-changing potential of digital marketing, SEO, and web development to reach their objectives and realise their goals.

Meet Our Founders

Justin Lester (Founder & CEO)

Global entrepreneur, Justin Lester, is the visionary force behind Ruby Digital. He founded the company in 2011 with the aim of revolutionising the SEO landscape in South Africa. With a knack for assembling a team of top professionals and fostering an inspiring workplace ethos, Justin has steered Ruby Digital to an industry-leading position, renowned for its cutting-edge SEO strategies and exceptional value to clients. His influential work has seen him invited to speak and lecture at prestigious universities and institutions around the world.

Ebert Grobler (Co-Founder & COO)

Global entrepreneur, Justin Lester, is the visionary force behind Ruby Digital. He founded the company in 2011 with the aim of revolutionising the SEO landscape in South Africa. With a knack for assembling a team of top professionals and fostering an inspiring workplace ethos, Justin has steered Ruby Digital to an industry-leading position, renowned for its cutting-edge SEO strategies and exceptional value to clients. His influential work has seen him invited to speak and lecture at prestigious universities and institutions around the world.

Francois Herbst (Director & CFO)

At Ruby Digital, Francois Herbst brings together entrepreneurial flair and a valuable background as a Chartered Accountant. He is dedicated to strengthening businesses with forward-looking, expert financial direction which plays a crucial role in turning potential into success. Beyond his financial expertise, Francois is also deeply involved in charitable work, particularly in improving rural communities in South Africa. This ethos shows his wide-ranging skills and his commitment to making a real difference.

Our Progress So Far

Since welcoming Ebert and Francois to the team in 2021, Ruby Digital has positioned itself as an internationally recognised agency. We deliver premium SEO services as part of our comprehensive suite of performance marketing solutions. Our proven reputation has attracted discerning South African companies which:

Value Our Expertise

They acknowledge the power of our methods, our robust processes, and our cutting-edge technologies. They trust us to guide their digital marketing strategies.

Embrace Innovation

These companies understand that the digital marketing landscape is constantly changing. They are agile and open to adapting our innovative strategies for success in this dynamic market.

Prioritise Collaboration

Their teams are structured for seamless integration with ours, creating partnerships that produce exceptional results.

Meet the Digital Marketing Dream Team!

Partner with passionate people dedicated to scaling your sales and boosting your online presence.

Justin Lester

Founder & CEO

Ebert Gobler

Co-Founder & COO

Francois Herbst

Chief Financial Officer

Jessica Muller

Head of Success

Hugh Mitchell

Head of Performance

Casey van Niekerk

Head of Growth & Marketing

Jayson Ho

Growth Specialist

Luca Storm-Geyser

Success Specialist

Vanessa Mann

Success Expert & Website Project Lead

Cheryl Ingle

Social & Email Marketing Lead

Nathan Kimbrey

Search Marketing Analyst

Nakita Verster

Financial Controller

Martin Spautz

Director Ruby Web & Head of Web Solutions

Daniel Kotze

Search Marketing Analyst

Rene Jooste

Social & Email Marketing Specialist

Nicholas Brown

Search Marketing Specialist

Dané Vermeulen

Success Specialist

Laetitia Kalunga

Social & Email Marketing Coordinator

Monique Scheepers

Growth Specialist

Jade Magua

Success Specialist

Elzaan van Eeden

Success Specialist & Marketing Coordinator

Ashlyn Tait

Success Consultant

Mogau Ntosane

Success Consultant

Chimoné Naudé

Junior Social & Email Marketing Coordinator

Botlhale Maredi

Junior Search Marketing Analyst

Stephen Kotze

Junior Search Marketing Analyst

Danique Riegger

Junior Social & Email Marketing Coordinator

Tina van Heerden

Head of People and Culture

Carolyn Hitchins

Junior Search Marketing Analyst

Megan Fourie

Success Consultant

Wanga Madzhiga

Junior Search Marketing Analyst

Elsabé Steenkamp

Success Specialist

Our Pledge to Your Success

Investing in Excellence

Our 98% staff retention rate over the past four years ensures stability and continuity for your marketing initiatives. This translates into superior strategic planning, flawless execution, and outstanding results.

Top Talent, Tailored Solutions

We’re passionate about attracting, nurturing, and retaining the finest minds in the industry. You’ll work with a team of skilled specialists whose expertise is always evolving due to our dedication to continuous training.

Partnership Driven by Outcomes

We believe actions speak louder than words. That's why we're invested in walking alongside you to achieve measurable results. Our commitment is simple: as you grow, so do we.

Innovation is in Our DNA

We challenge the status quo and unremittingly seek out new ways to elevate your digital presence. Expect creative, data-informed solutions that set you apart from your competitors.

Our Award-Winning Performance

We’re passionate about exceeding expectations, and proud of the excellent results we get for our clients. This is reflected in our growing collection of awards:

GDEA 2023 Winner – Best Low Budget PPC Campaign

We craft winning marketing strategies that maximise your investment. This prestigious award recognises our ability to deliver exceptional results without breaking the bank.

TechBehemoths Top SEO Company in South Africa 2023 and 2022

Our SEO prowess places us right up there with the best in global search results.

Top Pay Per Click Company in South Africa 2023

This award recognises the excellent performance, positive feedback and hard work needed to stand out in this dynamic digital landscape.

You can see more of our impressive awards here. Are you ready to experience award-winning digital marketing for YOUR brand?

From ambitious South African companies to established global brands, Ruby Digital partners with you to achieve outstanding results. Our expertise and innovative approach ensure your business reaches its full online potential.

Let's discuss your goals!