Ecommerce marketing agency in Cape Town & Johannesburg

Gain the edge you need over your competitors

We’re the e-commerce SEO company that will get your site in front of the right people

Targeted, tailor-made digital strategies to grow your ecommerce brand

Ecommerce is one of the most competitive spheres of the digital world. With around 2 billion regular online shoppers out there, ecommerce websites are under immense pressure to stand out from the rest, and attract traffic that converts into paying customers.


No matter how great your products are, people can’t buy them if they can’t find them. That’s where we come in!

Whatever you sell online, we’ll ensure:

Your offering is visible to potential customers in search engines

You are sustainably growing your online brand and reputation, and

Your customers have an exceptional experience with your website

In short, Ruby Digital delivers ecommerce marketing strategies that work!

What makes Ruby Digital’s marketing different

Many digital marketing and SEO agencies have a one size fits all approach. A formulaic strategy that’s worked for them in the past, so they attempt to copy and paste it for every client. This is foolhardy for a number of reasons.

Firstly, while there will always be SEO for ecommerce best practices every website should comply with, how shoppers search for, compare and ultimately purchase products online changes all the time. Secondly, this approach ignores one of your brand’s biggest selling points: what makes your online store unique and different from all the rest.

Ruby Digital is committed to crafting multifaceted, entirely customized digital campaigns for each one of our ecommerce clients. That means getting to know your business, your products, your vision, and your goals. And then building targeted, tailored campaigns to grow your business.

We use our extensive experience across:

To get your brand in front of your ideal customers, engage with them, and convert them into sales. And most importantly of all – turn them into loyal customers who keep coming back for more.

How marketing online stores is different from other businesses

You only need to consider your own experience of purchasing products online to see why ecommerce businesses need to approach digital marketing differently. When you’re just browsing the web generally, your intent (and therefore your behavior) is very different from when you’re actively searching for a specific product.

When you’re shopping, you may turn to social media for suggestions or recommendations. You’ll want to see comparisons of different products, and perhaps get suggestions of alternative or complementary products. You’ll want to see in-depth, helpful product descriptions and clear product images.

Just from a technical SEO perspective alone, this makes the digital marketing process very different from standard websites. Keywords and long tail keywords need to be chosen and used efficiently and strategically. Search volumes and link building tactics need to be considered.

Images and descriptions need to be perfectly optimized, and your website needs to be effortless for the shopper to navigate. User experience is a crucial part of solid SEO strategy.

This is before you even consider other digital marketing avenues like PPC, social media and content marketing such as blog posts. The good news is that this is what Ruby Digital does best – bringing all the components together to ensure you get lasting results.

Partner with an award-winning digital marketing agency to grow your ecommerce brand

As a multiple award-winning digital agency, Ruby Digital’s talented marketing and SEO teams have a track record that speaks for itself. We’re also an official Google Partner, and have the benefit of experience across multiple industries.

If you’re looking to grow your ecommerce business’ revenues, then we’re the ones you need to talk to! Get in touch, and let’s make it happen. 

Sustained growth for your ecommerce business 

A truly successful digital marketing campaign for an ecommerce store consists of many different moving parts. To get the best results, all your efforts need to complement and strengthen the others. Whether that’s your social media, your paid search efforts, or content marketing to grow your organic traffic. 

You need to target the right audience at the right time, and convince them that your solution is the one that’s just right for them. At Ruby Digital, our primary focus will always be on getting meaningful, sustainable results for our clients. That means using the very best, cutting-edge tools, and staying on top of all the latest digital trends on your behalf.

We measure our success by your success – and we’re with you every step of the way. It’s up to you whether you want to be involved in the process from start to finish, or let us handle the details while you get on with running your business. Either way, we’re committed to growing your ecommerce brand, customer base, and online reputation.

We’re dedicated to creating long-lasting relationships with our ecommerce clients. This means implementing data-driven strategies that work, and continuously improving our offering to you. We’re constantly on the lookout for better ways to sell your products to your target audience, and drive traffic to your ecommerce site.

The Digital Marketing Agency That Helps Ambitious Companies Grow


Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”


Maranda Dam
Fancy Inc

How Can we Help To Grow Your Revenue and Brand Online?