Social media has become the largest and most utilized marketing segment for businesses and brands.
Social media platforms offer advertising services at really low costs and the gains thereof can be astronomical.
Each and every customer has their own identity, and more than likely will choose one social media platform over another. By understanding your customer you’re able to choose the right platform and reach them with the right content.
Over 60% of consumers are likely to choose a product or service that has been recommended on social media platforms.
Increasingly, consumers want to see the more ‘human’ side of the brands and businesses they engage with – and social media is the perfect place to do this. Thanks to smartphones, users have access to online content whenever and wherever they are – and many spend several hours a day on their favorite social media platforms.
Most companies now understand that having a social media presence is crucial, but few know quite how to tap into its real potential. Simply firing off the odd Facebook post, Tweet or LinkedIn update (when you remember to do so!) is definitely not the best strategy to take advantage of this enormous resource.
Creating engaging content, setting the right voice and tone for your social media posts, and making sure they reach the right people takes insight, planning, and a targeted strategy. And that’s where Ruby Digital can help!
Aside from providing a place to share news, promotions and other updates with your existing customers, social media advertising on platforms like Facebook and LinkedIn can help you connect with new clients and enhance your brand image.
In addition, social media platforms often offer valuable features which many companies fail to take advantage of. Creating a Facebook Store, for example, allows new customers to buy your products without leaving the page.
Our comprehensive, data-driven social media advertising and marketing strategies include:
Trying to do this on your own, all while juggling the many, many responsibilities that come with running your company is extremely difficult. This is one of the reasons so many brands fail to tap into even a fraction of social media’s potential to grow their business.
Take advantage of the best social media marketing and advertising services South Africa has to offer:
Let Ruby Digital showcase everything your company has to offer on your behalf – all while staying ahead of the latest trends and industry changes so you don’t have to!
Get in touch, and let’s start crafting a killer social media strategy that helps take your business to the next level today.
Identifying and understanding which social media platforms will provide you with the best ROI is a great place to start. B2B clients will see opportunities on different social platforms as oppose to B2C clients.
The next step is to build a strategy development and content plan. Things change quickly online but it is important to have a guideline and strategy to get the best from your investment.
Our experienced social champions will manage your account and engage with the community on your behalf. Most queries will be forwarded to the relevant parties, while simple questions can be answered swiftly to ensure the best response rate.
There are various ways of engaging with your audience. By asking questions, and promoting conversation you can have customers bring up any problems they have faced, and they can be responded to via direct messaging.
Social platforms generally provide good insights and reporting, while our team will use the data to provide a comprehensive analysis on the efficacy of the campaign.
Social Media campaigns involve communication. It is the golden rule and Ruby Digital is aware that communicating effectively with potential customers is going to build brand loyalty and trust.
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