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Social Media Management Services in South Africa

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The Ultimate Marketing Segment

Social media has become the largest and most utilized marketing segment for businesses and brands.

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Best Return On Investment

Social media platforms offer advertising services at really low costs and the gains thereof can be astronomical.

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Target The Right Crowd

Each and every customer has their own identity, and more than likely will choose one social media platform over another. By understanding your customer you’re able to choose the right platform and reach them with the right content.

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Improve Brand Trust and Loyalty

Over 60% of consumers are likely to choose a product or service that has been recommended on social media platforms.

Grow your brand image, generate quality leads, and connect with your customers through targeted social media marketing

Increasingly, consumers want to see the more ‘human’ side of the brands and businesses they engage with – and social media is the perfect place to do this. Thanks to smartphones, users have access to online content whenever and wherever they are – and many spend several hours a day on their favorite social media platforms.

Most companies now understand that having a social media presence is crucial, but few know quite how to tap into its real potential. Simply firing off the odd Facebook post, Tweet or LinkedIn update (when you remember to do so!) is definitely not the best strategy to take advantage of this enormous resource.

Creating engaging content, setting the right voice and tone for your social media posts, and making sure they reach the right people takes insight, planning, and a targeted strategy. And that’s where Ruby Digital can help!  

Why your company should invest in dedicated social media advertising in South Africa:

Aside from providing a place to share news, promotions and other updates with your existing customers, social media advertising on platforms like Facebook and LinkedIn can help you connect with new clients and enhance your brand image.

Done right, social media marketing will:

  • Hone in on the demographics of your ideal customer and target audience
  • Drive quality traffic to your website and boost your SEO ranking
  • Give customers a familiar, user-friendly platform to ask questions or engage with you
  • Boost your brand image and create meaningful engagement
  • Improve brand loyalty
  • Tap into the power of the public to share and promote your company’s services on your behalf
  • Establish your brand as an authority or industry expert  
  • Improve your conversion rates and boost sales

In addition, social media platforms often offer valuable features which many companies fail to take advantage of. Creating a Facebook Store, for example, allows new customers to buy your products without leaving the page.  

The Ruby Digital approach:

Our comprehensive, data-driven social media advertising and marketing strategies include:

  • In-depth analysis to ensure we target only the customers most likely to convert
  • Results-driven tactics to deliver the best possible return on your investment
  • Seamless integration with your website and brand image
  • Regular, scheduled updates
  • Working closely with you to ensure we stay true to your unique vision and goals
  • Continuous testing, tweaking and adjustments to deliver consistent growth
  • Regular reporting, campaign tracking and monitoring to keep you in the loop at all times
  • Thorough competitor analysis, and crafting campaigns and strategies that will leave them in the dust!

Trying to do this on your own, all while juggling the many, many responsibilities that come with running your company is extremely difficult. This is one of the reasons so many brands fail to tap into even a fraction of social media’s potential to grow their business.

Take advantage of the best social media marketing and advertising services South Africa has to offer:

Let Ruby Digital showcase everything your company has to offer on your behalf – all while staying ahead of the latest trends and industry changes so you don’t have to!

Get in touch, and let’s start crafting a killer social media strategy that helps take your business to the next level today.

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Social Opportunities

Identifying and understanding which social media platforms will provide you with the best ROI is a great place to start. B2B clients will see opportunities on different social platforms as oppose to B2C clients.

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Strategy Development 

The next step is to build a strategy development and content plan. Things change quickly online but it is important to have a guideline and strategy to get the best from your investment.

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Community Management 

Our experienced social champions will manage your account and engage with the community on your behalf. Most queries will be forwarded to the relevant parties, while simple questions can be answered swiftly to ensure the best response rate.

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Engagement and Messaging Services

There are various ways of engaging with your audience. By asking questions, and promoting conversation you can have customers bring up any problems they have faced, and they can be responded to via direct messaging.

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Insights and Reporting

Social platforms generally provide good insights and reporting, while our team will use the data to provide a comprehensive analysis on the efficacy of the campaign.

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Communication

Social Media campaigns involve communication. It is the golden rule and Ruby Digital is aware that communicating effectively with potential customers is going to build brand loyalty and trust.

The Digital Marketing Agency That Helps Ambitious Companies Grow

 

Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”

 

Maranda Dam
Founder
Fancy Inc

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