Social media management refers to the process of operating a business’s social media profiles. Content is posted onto these profiles with the intention of optimizing brand visibility. Analytics, scheduling and engagement are some of the key areas that need to be taken into account when managing social media channels.
Increasingly, consumers want to see the more ‘human’ side of the brands and businesses they engage with – and social media is the perfect place to do this. Thanks to smartphones, users have access to online content whenever and wherever they are – and many spend several hours a day on their favorite social media platforms.
Most companies now understand that having a social media presence is crucial, but few know quite how to tap into its real potential. Simply firing off the odd Facebook post, Tweet or LinkedIn update (when you remember to do so!) is definitely not the best strategy to take advantage of this enormous resource.
Creating engaging content, setting the right voice and tone for your social media posts, and making sure they reach the right people takes insight, planning, and a targeted strategy. Fortunately, Ruby Digital is an expert social media agency in Cape Town and Johannesburg, and we can help!
Aside from providing a place to share news, promotions and other updates with your existing customers, social media advertising on platforms like Facebook and LinkedIn can help you connect with new clients and enhance your brand image.
Done right, social media marketing will:
Since social media relies so heavily upon content sharing and interaction, it has become the perfect place to get exposure for your content as soon as it is live. Think about it like this – what’s the first thing you would do after publishing a blog post? Let people know that it’s ready for them to look at, of course!
By posting on your social media channels, you’re not just letting your existing fans know that you have exciting new content for them to check out – you’re able to reach an entirely new audience of people that have yet to interact with your brand.
And because people are social by nature, they share the things that they like with their friends. So social media can really amplify your reach – but thankfully, great content marketing does most of the work for you.
SEO ties into this section of social media management really well – social media amplification is a great way to get a large increase in traffic, while SEO ensures a smaller, but constant, stream of passive traffic to your site.
Social media networks are a great way for people to discover and fall in love with your brand, especially since billions of people use social media every day. That means you’re able to put your products and services in front of a huge number of people.
Though it is easy to get lost in the crowd if you don’t know what you’re doing, Ruby Digital’s social media marketing services in Cape Town and Johannesburg ensure that you get the brand recognition that you deserve!
A consistent social media presence across all of your channels is key, but it’s also important to let your brand’s personality shine. Some of the most successful brands on social media networks got to where they are by letting the full extent of their distinct voice show.
While building a visible, well-defined social media presence takes time, it is highly rewarding for your business.
Online reputation management is a critical part of any company’s digital marketing success story. Whether you are keeping a sharp eye on any and all mentions of your brand online or not, people may still be commenting about it regardless.
If customer satisfaction is a priority for you, then the majority of them will be. That said, it is still possible that someone will write a bad post about your business on their social media channel. Whether the post is true or not doesn’t really matter – what matters is if you’re not monitoring your social media, you’re missing out on the chance to rectify the situation.
If people are saying negative things about you online, it can seriously hurt your business and drive customers away. Your social media platforms are there for you to use your voice and rectify the situation in a professional manner, showing people that you care.
And on the other hand, social media marketing also includes thanking the people that are saying nice things about your business too!
When it comes to good social media management, one of the most critical deliverables is positive engagement – which takes the form of interacting with people on social media sites. Liking and replying to their comments, responding to their direct messages, and interacting with other accounts in your niche are some of the best ways to generate engagement.
By doing this, you’re building relationships with your customers, which is one of the cornerstones of business. People may forget exactly what you said but they won’t forget the way you made them feel.
By engaging with your customers, you are further showing the human side to your brand, and that you are run by people, for people.
Additionally, social media algorithms favor engagement, meaning that by engaging frequently with your followers, your posts are going to get ranked higher. More friendly engagement equals more visibility for your brand!
Social media channels are some of the best resources for finding out what is trending, and what is relevant in the world today. You have access to vast resources of information – from industry news, emerging technologies and new marketing tactics. And, you’re also able to keep an eye out on your competitors.
Smart social media marketing means frequently checking-in to see what competing companies are up to. You’re able to see what new articles and research they’re publishing, as well as what new products they’re launching – which can all help to inform your own upcoming strategies.
If your competition slips up and gets negative publicity on social media, then you have a chance to convert their unhappy customers to your own business!
And where they succeed – you are able to see what areas you should look at improving, which is another benefit that comes with social media management.
As a top social media marketing agency in South Africa, our comprehensive, data-driven social media advertising and marketing strategies include:
In-depth analysis to ensure we target only the customers most likely to convert
Seamless integration with your website and brand image
Regular, scheduled updates
Working closely with you to ensure we stay true to your unique vision and goals
Continuous testing, tweaking and adjustments to deliver consistent growth
Regular reporting, campaign tracking and monitoring to keep you in the loop at all times
Thorough competitor analysis, and crafting campaigns and strategies that will leave them in the dust!
Results-driven social media marketing strategies and tactics to deliver the best possible return on your investment
Trying to do this on your own, all while juggling the many, many responsibilities that come with running your company is extremely difficult. This is one of the reasons so many brands fail to tap into even a fraction of social media’s potential to grow their business.
Take advantage of the best social media marketing and advertising South Africa has to offer! Let Ruby Digital showcase everything your company has to offer on your behalf – all while staying ahead of the latest trends and industry changes so you don’t have to!
Get in touch if you’d like to learn more about what our social media agency can do for you! Whether you’re looking for social media marketing in Johannesburg, Cape Town or anywhere else in South Africa, we can’t wait to start crafting a killer social media marketing strategy that will help take your business to the next level.
When devising any sort of social media marketing campaign for a company, one thing is absolutely crucial – since every business is unique, their social media marketing strategies should be too. Each client has its own distinct voice and personality, which is what we try to emphasise.
Additionally, each business will have its own social media goals and objectives, so our social media management services are also custom-tailored to those intentions.
Identifying and understanding which social media platforms will provide you with the best ROI is a great place to start. B2B clients will see opportunities on different social platforms as opposed to B2C clients.
The next step is to build a strategy development and content plan. Things change quickly online but it is important to have a guideline and strategy to get the best from your investment.
Our experienced social champions will manage your account and engage with the community on your behalf. Most queries will be forwarded to the relevant parties, while simple questions can be answered swiftly to ensure the best response rate.
There are various ways of engaging with your audience. By asking questions, and promoting conversation you can have customers bring up any problems they have faced, and they can be responded to via direct messaging.
Social platforms generally provide good insights and reporting, while our team will use the data to provide a comprehensive analysis on the efficacy of the campaign.
Social Media campaigns involve communication. It is the golden rule and Ruby Digital is aware that communicating effectively with potential customers is going to build brand loyalty and trust.
Whatever your business’s goals are, our social media marketing agency will deliver exceptional results! That, combined with our extensive, award-winning SEO services means that we’re the only social media marketing company you need!
Ready to get started? Get in touch today!
Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency
“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."
Group Marketing Manager
“We have seen vast improvements with our Organic growth of the website.”