Targeted, enticing, and effective marketing for innovative brands
Instagram boasts over 1 billion active users, of which about 500 million log in and use the platform every single day. That’s a huge amount of loyal activity, and a testament to its user-friendliness. It’s one of the most popular mobile apps in the world, and continues to see enormous growth every year.
It has a host of benefits for advertisers and digital marketers too. One of the biggest is that Instagram ads don’t really look like ads. This is one of the main reasons they perform so well – they’re unobtrusive, and they encourage users to interact and engage naturally.
Aside from presenting a shopper with a range of suitable options right in Google search, the platform also provides features that real-world shopping mall can’t – things like star ratings and user reviews.
Brands have a total of eight different Instagram ad formats to choose from, meaning they can choose the style that best aligns with their marketing goals and content.
In addition, Instagram ads can be run on a CPM (Cost Per Mille / per 1,000 impressions) or an a PPC basis. Between deciding on the right ad formats, audience targeting and budgeting options, it’s easy to see why the services of an Instagram advertising company can come in so useful! Ruby Digital offers Instagram marketing in Johannesburg, Cape Town and across South Africa.
Through Instagram advertising, Ruby Digital can help you grow your website traffic, increase brand awareness and loyalty, and ultimately grow your revenue. We’ll help you put together a winning Instagram strategy, based on thorough audience research and solid data, which gets you the maximum return on your budget.
As with other social media platforms, advertising and interreacting with your fans on Instagram can be fun and rewarding – but you need to keep a beady eyeball on the stats too. That’s where we excel, and that’s what will get you ahead of your competitors who are just guessing at the right approach. Ruby Digital is an innovative Instagram ad agency in Cape Town and Johannesburg, with an international footprint. Whether you run a small local shop or want to promote your products all over the globe, we’ll help you succeed.
Ensuring the best possible ROI for our clients means getting your brand in front of the right people, in the right place, at the right moment. Some of the targeting features we make use of include:
Audience identification and discovery
We get familiar with your goals as a business, who your ideal customers are, and which of Instagram’s powerful targeting features will best suit your campaign.
Strategy
Using audience and competitor research, we craft a tailored Instagram ads strategy to meet your objectives.
Ad development
We work with your creative team to find the most compelling content to drive your campaign.
Analytics and monitoring
We watch the performance of your Instagram ads extremely closely to spot emerging trends. This allows us to react quickly if something isn’t working, and ramp up the ads which are performing best.
Testing and optimisation
We’re not happy with campaigns that get ‘okay’ results. We keep trying new approaches, testing different ad formats, audience targeting and budget allocations.
Reporting and continuous improvement
Transparency is very important to us, so we keep our clients in the loop at all times. We welcome your feedback and insights, and use what we learn along the way to continuously improve your ROI.
If you want a more engaged audience, more high-quality traffic to your website, and to expand your digital empire, than Instagram marketing is the way to go! We offer Instagram marketing in South Africa and across the globe. Get in touch, and let’s make it happen!
Check out our Google My Business Reviews to see what our clients have to say about our services.
