Firstly, let’s take a look at what email marketing is, and what companies use it for.
What is email marketing? Simply put, email marketing is any kind of advertising you do via email! Of course it’s not quite that simple, as you first need to build up a subscriber base and collect email addresses, and then make sure your mails aren’t ending up in people’s spam folders. From there, you also need to ensure your emails are enticing enough that your readers actually open and engage with them. This is where the services of an email marketing company or an email marketing consultant come in handy!
Generally, email marketing allows businesses to accomplish one of two major goals:
Turning prospects into customers, or
Encouraging previous customers to buy again
There are, however, many other reasons a company might invest in email marketing:
Help grow your brand’s reputation and build trust by sharing useful facts, advice or insights
Ask for constructive criticism to help you improve your service, or politely ask happy customers if they’d be willing to leave you a review or testimonial
Promote an event or sale, or let customers know about company news which might affect them
Coupled with solid SEO practices, email campaigns can be a great way to get potential leads exploring your website
Let fans know they can follow you on their favourite social media platforms
Recommend other products and services your customers might be interested in
Offer helpful resources free of charge to build good will and boost brand credibility, while also keeping your offering top of mind
Partnering with a trusted email marketing services company like Ruby Digital can help you accomplish all this and more. We can assist with email marketing in Cape Town, Johannesburg and across South Africa, as well as for international brands.
Email has been around for a long time (since 1972 in fact!) so it’s not all that surprising that people expect it to be a bit outdated in terms of marketing. With social media such a presence in our daily lives now, most companies expect advertising campaigns on platforms like Instagram, Twitter, Facebook and LinkedIn to outperform “old-school” email. Actually, this couldn’t be further from the truth!
Email marketing consistently outperforms all other forms of digital marketing in terms of ROI. Part of this is the low cost of entry, which allows even the smallest start-ups to take advantage. And because you’re directing your messaging at a group of people who have already expressed interest in what you have to offer (by signing up in the first place) the chance that your efforts will convert into revenue are pretty good.
In addition, with something like social media, you’ll always be guessing which platforms are most popular with your target audience. You’ll likely have to run campaigns on several platforms at once, which gets complicated. With PPC advertising, some of your potential customers may fall through the net if they prefer different search engines, or use a browser that blocks most ads.
But what does every single one of these users have in common? They all have an active email address – and the vast majority of internet users check their email every single day. 7 out of every 10 also prefer hearing from businesses through email, where it’s easy to refer back to later, or pass on to a manager or colleague in the case of B2B email marketing companies.
Sounds like a no-brainer, right? But why enlist the services of an email marketing company?
With all the benefits we’ve discussed above, you’re probably raring to get started with your own email marketing campaign. There’s one big hurdle to be overcome first through: building up a list of subscribers.
Do you enjoy getting spam emails that have absolutely no relevance to your interests? Of course you don’t – and increasingly, built-in spam filters won’t let these kinds of mails into the inbox at all. There are also legalities to be considered, as sending unsolicited emails is illegal in most parts of the world, including South Africa.
For all these reasons and more, purchasing an existing list of emails is a really bad idea. Apart from anything else, it’s not likely to work. You’re shooting in the dark as to whether the recipients have the vaguest interest in what you’re selling at all – if they even see, let alone open your mails.
A small, targeted, qualified, and opt-in subscriber base is far more valuable than a massive purchased one. The best email marketing companies will always focus on this crucial aspect first. And as both an email marketing and digital agency, we’re ideally positioned to help you attract the kind of subscribers that convert into sales.
As a specialist provider of email marketing in Johannesburg, Cape Town and internationally, Ruby Digital’s killer SEO skills mean we can grow your list the right way. Like many top email marketing companies in South Africa and around the world, we know that the best campaigns are built around providing value first, and selling second.
If you’re a small business owner, you know how vital it is to keep existing customers happy, and pursue every new potential lead. We offer company email marketing for B2C companies, as well as B2B email marketing services across South Africa.
Aside from helping you stay in touch with your existing customers to generate further sales, email marketing is also a great way to build brand awareness and establish yourself as an industry leader.
Ruby Digital offers email marketing in Johannesburg, Cape Town, across South Africa and on the global stage.
Incentivise potential customers to sign up to your database through compelling lead magnets and enticing opt-in forms.
By testing multiple versions of an email on a small segment of your subscriber base first, we ensure the best-performing version goes out every time.
Make sure your mails display beautifully and function perfectly, no matter what device your customers view them on.
By keeping an eagle eye on your stats, we’re able to monitor what works best, so we can continuously improve your ROI.
As an ecommerce email marketing agency, we can help you recover “lost” revenue through abandon cart email follow-ups.
Use your customers’ previous purchases and interests to get them coming back for more, and keep them engaged with your brand.
Take advantage of our content marketing specialists to craft compelling emails that entertain, inform and convert.
Stay one step ahead of the competition with a personalised strategy designed just for your company.
We’re an email marketing company that operates in Cape Town, Johannesburg and across South Africa. Get in touch today, and let’s start your next email campaign!
Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency
“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."
Group Marketing Manager
“We have seen vast improvements with our Organic growth of the website.”