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SEO company in Cape Town & Johannesburg

Rank on page 1 of search engines & drive organic traffic to your site

Learn about our powerful SEO services…

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Increased Website Traffic

Ruby Digital’s SEO will substantially improve the number of high-quality visits to your website.

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Generate More Sales

The more quality visitors your website receives the more leads and essentially sales you will generate.

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Sustainable Results

With SEO in South Africa you are able to expect sustainable results that your company can rely on for the long term.

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Improve Brand Credibility

By ranking well in Google, customers are able to identify that you are leader in your industry.

AS FEATURED IN

What is SEO?

Essentially, Search Engine Optimization is all about making your business more visible online. When someone looks for your product or service on a platform like Google, Yahoo or Bing, these search engines have to decide which of the millions of websites out there best answer their user’s query.

SERPs (Search Engine Results Pages, or what you and I see when we conduct a search online) list websites in the order the search engine decides they’re most relevant to what the user asked. The more relevant your page or website appears, the higher your ranking in results.

But how does the search engine come up with these rankings? How does it decide which sites and pages deserve to rank higher up than others? The answer is pretty complex, (hence the need for dedicated SEO companies like us!) but that’s really what SEO is all about. Convincing search engines that your website, product or service is worthy of a top spot.

To accomplish this, your website has to be optimized for both human users, and for the search engines that examine the site. There are many different ways to go about doing this, but most revolve around creating great content, and organizing the site in a logical format so that people can find useful information on it easily.

By developing a great SEO strategy, or working with expert SEO specialists to do so, a business is able to maximise its visibility on the internet and generate a high volume of organic traffic.

Okay – so what does this mean for my business?

The reality is that the first three results which appear for a certain search term are the ones that get almost all the clicks. Very few people scroll down below these, and fewer still actually take a look at page 2 or 3 of SERPs. The higher you rank, the more clicks you get – and ultimately the more likely it becomes you’ll attract paying customers. If you’re not prominent in results, potential customers will never find you.

But SEO isn’t just about search engines – in reality, it’s all about people. If your website doesn’t provide the user experience or information people want, you’ll quickly see your ranking suffer. Conversely, the better your website delivers on what it promises, the more visible you’ll become in results. This is what’s called organic traffic – and attracting more of it should be the ultimate goal for any SEO agency worth their salt!

Is SEO really that important?

In a word – yes. As a business, you need to be where your customers can find you. Your website can easily become your most valuable asset – attracting visitors, boosting your brand’s reputation and increasing sales 24/7, every single day of the year. But if it’s not ranking, the sad truth is that you may as well not have one.

Over and above this, ignoring the power of SEO and giving your competitors a head start leaves you at a major disadvantage. The sooner you start implementing best practice SEO, the sooner you’ll start seeing growth.

7 reasons why you need to invest in SEO:

1

Your customers rely on search engines

While it’s true that a significant amount of website traffic comes from sources like social media, the overwhelming majority comes from search engines. As a consumer yourself, it’s easy to understand this – when you have a question, you type it into a search engine. So do your customers.

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SEO Increases Website Traffic

Ruby Digital’s SEO will substantially improve the number of high-quality visits to your website. This not only gives you a better chance of making a sale, it’s also an opportunity to collect an email address for your mailing list, or simply create familiarity with your brand.

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SEO Generates More Sales

The more quality visitors your website receives the more leads and essentially sales you will generate. When you’re attracting traffic that’s actively looking for what you’re selling, this makes sense! If your website provides a more informative, engaging, and user-friendly experience than your competitors, there’s a good likelihood you’ll get the sale.

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Sustainable Results

With SEO in South Africa you are able to expect sustainable results that your company can rely on for the long term. Our SEO company focuses on continuous, ongoing growth and development – we’re interested in results that last, not quick fixes and shortcuts.   

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Your brand credibility will improve with SEO

By ranking well in Google, customers are able to identify that you are leader in your industry. Also known as the ‘Halo Effect’, unpaid visibility in SERPs is a vote of confidence from search engines that your brand can be trusted – and that you know what you’re talking about! 

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SEO outperforms paid advertising

Your competitors might have a bigger budget to throw at paid ads, but buying customers is never sustainable in the long run. Never mind the fact that once someone lands on a website by clicking on an ad, there’s no guarantee they’ll actually turn into a customer. That’s money down the digital drain.  

Attracting unpaid, organic traffic by virtue of having a well-optimized website is a genuine investment – because it continues to pay off in the long run.

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SEO brings with it new opportunities

As new devices, smartphones and gadgets enter the market, people are starting to search for information and products in new ways. Voice, mobile and hyperlocal search are just some of these trends. If you’re the first among your competitors to adapt to these trends with our cutting-edge SEO services, you can leave them in the dust.

What are some of the most common SEO mistakes you see?

Unfortunately, it’s pretty easy to make it harder for search engines to crawl and index your website completely by accident. Over time, as your website gets larger and you add more content, these mistakes can start to add up. Overlooking just a few technical checks and balances can have a negative effect on where you appear in results. The good news is that with a thorough technical SEO audit, it’s easy to pinpoint and rectify these issues – often resulting in an immediate improvement in SERPs.  

These are some of the most common (and costly) issues we come across:

Broken links

Clicking on an interesting link only to get an error message or find the page no longer exists isn’t just frustrating for your visitors, search engines don’t like them either.

Not taking advantage of analytics

How do you know if the SEO changes you’ve made are working? If you’re not using analytical tools, you don’t! Despite being freely available to website owners, great resources like Google Analytics and Google search console (and the incredibly useful and actionable insights they offer) are often ignored by businesses. They help you learn things like:

  • Which of your pages perform the best?
  • Which pages are abandoned the fastest and why?
  • Where is most of your traffic coming from?

No quality outbound links

Websites with no links out to other websites (such as backing up a statistic you’ve quoted or pointing to a relevant news article) aren’t good for your rankings. And this is a pity, because it’s one of the least time-consuming SEO techniques to use when you’re adding new content.

Not having a mobile-friendly website

For a while now, more than half of searches have been made on mobile devices. If someone lands on your site on a mobile device only to find the site is tricky to navigate (or worse, entirely unusable) they’re going to click away fast. Search engines notice this, and your ranking suffers as a result. In addition, if your competitors do have mobile-friendly sites, you’ve just handed them the sale on a silver platter.

Why Ruby Digital?

Ruby Digital is an established SEO company in Cape Town & Johannesburg with a proven track record, having achieved success in both the South African search engine optimization market and other highly competitive markets across more than 15 different countries worldwide. Ruby Digital has been able to take that search engine optimization knowledge and apply it to the local niches and businesses with outstanding results.

Positive Return On SEO Investment

As an SEO agency in Cape Town & Johannesburg, Ruby Digital’s focus is not only on search engine rankings but also on an in-depth understanding of your business, enabling us to offer you tailored search engine optimization services, ensuring we drive high quality traffic, improved website visibility and leads that convert. Today, more offline sales are being driven by research conducted on the internet. 86% of consumers use the internet to find a local business in which to make an offline purchase. Whether you are a blue chip company or a small corner shop, you can only benefit by having a presence online. Speak to us today on how we can grow your business!

Integrity and Results-Driven

If you want only the best SEO South Africa has to offer, Ruby Digital is the marketing agency for you. We are a hard-working, results-driven SEO company that loves what we do. We believe in transparency, and openness about our strategies and goals. Our SEO services can be tweaked and twisted into a form that benefits your business. We take planning seriously, and our campaigns are aimed at ensuring the highest return on investment by steering away from unfavorable markets, competition and low revenue channels.

We do more than just SEO in South Africa – in fact, we’ve worked with top companies from all over the world, including Safari.com, Virgin Games and American Express. We’re particularly prominent across North America, Israel and Australia – in fact, we’ve recently launched Ruby Digital Australia to better cater to clients around the globe.

So whether you’re based in Australia or Albuquerque, we’ll take the time to understand your business’s location and get you ranking for local search terms. More conversions and a higher volume of quality traffic is just a phone call or email away.

We do more than just SEO in South Africa – in fact, we’ve worked with top companies from all over the world, including Safari.com, Virgin Games and American Express. We’re particularly prominent across North America, Israel and Australia – in fact, we’ve recently launched Ruby Digital Australia to better cater to clients around the globe.

So whether you’re based in Australia or Albuquerque, we’ll take the time to understand your business’s location and get you ranking for local search terms. More conversions and a higher volume of quality traffic is just a phone call or email away.

We’re the SEO agency that will get you ranking

You’re trying to rank for highly-competitive keywords – but getting to page one on Google seems impossible. Fortunately, helping companies reach the top of search engine results pages is a specialty of ours.

Digital marketing and especially SEO-focussed keywords can be extremely difficult to rank for. Some examples of keywords that SEO agencies are trying to target in South Africa include:

  1. SEO Cape Town
  2. SEO company South Africa
  3. SEO services
  4. SEO company Cape Town
  5. SEO South Africa
  6. SEO service company

We’ve targeted them too, and we’ve been incredibly successful. In fact, we’re on page one for all of those keywords.

And we can get the same results for your business!

We’re experts at local SEO in South Africa…

Using local SEO is incredibly important for your business – done right, your products and services will show when easily-convertible users are looking to make online purchases.

Intent is extremely important when it comes to understanding your target market and tailoring an SEO strategy that will effectively target them. Nearly half of searches have some sort of local intent attached to them. That means that just trying to rank for something like ‘keyword’ is not enough, as a large portion of people are searching for ‘keyword’ near me or ‘keyword’ in [location].

As an SEO company in South Africa, we have a deep understanding of how to craft and implement a plan of action to yield measurable success for your South African website. We’ll get you to the top of local search results, far above your competition.

We’re particularly proud of some of the work we’ve done in specific areas of South Africa, which is why we’re considered specialists in SEO for Cape Town and Johannesburg.

SEO Cape Town

Cape Town is a melting pot of vibrancy and cultures that attracts tourists year-round to its mountains and beaches. For a business to stand out in Cape Town, it’s got to be able to show its distinct offerings amongst a throng of competitors. That’s where choosing the right SEO company in Cape Town is vital for your business.

We’re experts at understanding the qualities of the Mother City that make Cape Town SEO so particular. With a local SEO agency working alongside you, you can rest assured that you’ll receive professional services that will help make your site highly visible.

SEO Johannesburg

Fast-paced Johannesburg is the economic powerhouse of South Africa. Here, businesses have to do more than survive to be successful – they’ve got to create an impact if they want any chance of sustainability in this city. So what’s the best way to create that impact? To begin with, a business has to find the best SEO specialists in Johannesburg to get their website in front of people.

Fortunately, our SEO services in Johannesburg are sure to do just that. We’ll help you thrive in the dynamic space that is Johannesburg, and ensure you build a presence on the internet that is visible and guaranteed to last.

… But we’re also an international SEO agency too

We do more than just SEO in South Africa – in fact, we’ve worked with top companies from all over the world, including Virgin Games and American Express. We’re particularly prominent across North America, Israel and Australia – in fact, we’ve recently launched Ruby Digital Australia to better cater to clients around the globe.

So whether you’re based in Australia or Albuquerque, we’ll take the time to understand your business’s location and get you ranking for local search terms. More conversions and a higher volume of quality traffic is just a phone call or email away.

What does an SEO company do?

As the most successful and prominent SEO agency in South Africa, this is a question we get a lot. Many business owners have heard of SEO, but aren’t sure how, or if, SEO will benefit them. Let’s give you a peek behind the curtain!

SEO drives the right traffic to your website

As you add any kind of content to your website, you’re increasing your chances of ranking for certain terms without even thinking about it. Unfortunately, you might not be attracting the kind of traffic that results in conversions. Publishing lots of highly informative content is a great idea – but you also need to create content with your end goal in mind.

Usually, that’s getting a potential customer to buy from you – and that means (among many other things) using keywords and search terms that a person who’s ready to buy will be using. This sounds simple, but it’s really only the beginning of a winning SEO strategy. You also need to consider how much competition there is for different search terms, where, how and why your competitors are outranking you, and then craft an SEO campaign that’s designed to beat them.

Every move Ruby Digital makes in an SEO campaign is deliberate, considered, and purposeful.

Understanding SEO and the buying cycle

Most of our clients, whether they’re a world class hotel or an IT company, are selling a product, service, or experience of some kind. As a consumer yourself, you already understand how potential customers research and compare products and services before they buy them.

You probably start off with a pretty broad search term, and then narrow down your search until you find the option that’s right for you. Ideally, your SEO strategy should attract visitors to your website in every stage of this decision making process.

Let’s consider someone looking for a luxury overseas holiday, for instance. They might start off by reading a few travel blogs online. They may decide the idea of an African safari sounds appealing. At this point, they’ll start comparing options in different countries and with different activities on offer.

Bringing them to your website at each stage of this journey takes careful planning and strategy. For our own hospitality clients, for example, we ensure they’re represented on international travel websites and blogs on the broadest end of the spectrum, and that they outrank their competitors on the narrower end. Finally, once a potential guest has landed on their website, we make sure it offers an amazing user experience that entices them to make a booking straight away.

SEO is not a magic bullet, and there are no shortcuts

The world’s leading search engines got where they are today by delivering helpful, relevant results to their users. They’re extremely good at doing this, and there’s no way (or need) to try and fool them into ranking you in a position you don’t deserve. We’re about helping you earn that top spot.

This takes time and effort. It’s important not to have unrealistic expectations, and we’re always upfront and honest with our clients about this.

Consider just a few of the 200+ factors a search engine like Google takes into account when ranking a website:

  • Backlink profile and quality
  • Page load speed
  • Mobile friendliness and responsiveness
  • Domain security
  • Content relevancy, structure and length
  • Feedback and user experience metrics from previous visitors such as bounce rate and time spent on site
  • Schema markup / structured data
  • Website architecture
  • Content freshness / how often site is updated
  • Image optimization

And that’s just the start! The good news is that as soon as we begin addressing these issues for our clients, you start to see increased traffic. As time goes on and further improvements and adjustments are made (and your website’s user experience improves) you start seeing a cumulative effect. Combine this with adding fresh, well-optimized content, and this is where really dramatic results start happening!

Considering your specific goals

Getting results is one thing, but getting the right results is just as important. Not every company will be best benefited from getting the number one spot in Google! (Gasp!) Consider the case of a local restaurant, for example. Ranking nationwide doesn’t make sense, as you only really want to attract local traffic. Another example might be a manufacturing company that sells their products on websites like Amazon or eBay.

Every business is unique, and that’s why Ruby Digital never uses a one size fits all approach to SEO. We’ve seen many companies make the mistake of trying to use every single marketing channel at their disposal – whether they were actually relevant or useful to their brand or customers or not. This is a sure-fire way to lose money, and it’s why digital marketing as a whole has a reputation for being expensive.

We avoid this by investing your budget only in the channels that will best serve your company’s goals. After all, it’s in our best interests that you succeed! That’s why we take the time to learn about your business, your audience, and your vision. We then ask you to trust our experience and expertise.

What our professional SEO services include:

1

Keyword Research

Ever wondered how many times your customers are searching for your product and service every month? With our specialized SEO software we are able to access this data for you and work out which keywords you should be ranking for.

2

On-Page Optimisation

We will ensure your content, code and structure of your website is optimized and kept up to date according to the latest Google compliance guidelines.

3

Competitor Analysis

Understanding where you are in relation to your competitors and what search engine optimization strategies they are employing helps us put together a formula which is unique and more effective.

4

Analytics

Through our web analytics reporting systems we are able to track every visitor that comes to your website, where they came from and what they did so that we can determine exactly how many visitors turned into customers.

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Off-Page Optimisation and Link Building

Getting quality websites linking to you is a great way to show Google that you are trustworthy, authoritative and popular. All of which help move you up the rankings.

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The Ruby Digital Secret Sauce!

There are some things we just can’t share with you about our company’s SEO services. This way we are able to ensure you that your SEO campaign gives you an advantage over your competitors. If you want to deal with the best SEO South Africa has to offer, contact us!

The Digital Marketing Agency That Helps Ambitious Companies Grow

 

Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”

 

Maranda Dam
Founder
Fancy Inc

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