Which Ad Type Works Best for Your Business?
Google Ads has long offered powerful ways to reach your audience – whether you’re aiming for clicks, conversions, or greater brand visibility. From text-based Search ads to dynamic Performance Max campaigns, different types of Google ads campaigns are designed for different goals.
What Are the Rules for Writing SEO Content
If you’re publishing content online, chances are you want it to be seen! That’s where SEO writing comes in: an approach that helps your content rank better in search engines, connect with the right audience, and contribute to your site’s overall performance.
Our take on how companies should retain employees, especially in this Social / Digital Revolution
At Ruby Digital, we know the social and digital revolution is reshaping how we work – and what people expect from their employers. More companies are realising that a genuinely people-centric approach isn’t just good culture, it’s good business. After all, your team is the heart of your operation.
Search Everywhere Optimisation: The Future of SEO in 2025
Google is still the king of search, but it’s no longer the only game in town. In 2025, South African users are turning to platforms like TikTok, Takealot, YouTube, Instagram, and AI platforms to discover content, compare products, and get answers.
The Future of Search & PPC: Are You Ready for the Next Evolution?
South African businesses are at a turning point. Rising CPCs (cost-per-click), stricter ad policies, and the growing role of AI (artificial intelligence) are changing how brands show up online.
Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World
The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
The Great Ad Shake-Up: Navigating Google & Meta’s Changing Policies
Online advertising is never static, but 2025 is already proving to be a year of major change! Both Google and Meta (Facebook and Instagram) have rolled out significant policy updates that are shaking up how advertisers run campaigns, track results, and reach their audiences.
Global Market Insights for Business Success in 2025
As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities – but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
Understanding Call Tracking and Its Role in Marketing
Ever wonder how many potential customers actually pick up the phone and call your business after seeing an ad or visiting your website? With so much focus on digital marketing metrics like clicks and impressions, it’s easy to forget that for many businesses, phone calls are where the real conversions happen.
The Top Lead Generation Tools in 2025
The way businesses generate leads is changing, and in 2025, having the right tools is more important than ever. In South Africa, where digital marketing is growing so rapidly, brands are investing in smarter solutions to capture and convert high-quality leads.
