Pancom

Design & Development

Pancom is a leading South African ICT solutions provider offering a comprehensive suite of services, including PABX systems, VoIP, connectivity, copier machines, CCTV, access control systems, cloud services, solar solutions, and IT services. Established in 2016, Pancom has built a reputation for delivering tailored business communication and office automation solutions across South Africa.

Reduction in Click Depth Across Core Services

Enhanced UX with an intuitive site structure drastically reduced the average number of clicks on-site

Secured Digital Perimeter with Zero Breaches

SSL, firewall, and anti-bot measures ensure a safe, stable browsing experience protecting user data.

Increased Direct Leads via CTA Optimisation

Key contact points were made more visible and user-friendly, boosting quote requests and enquiries.

Pancom

Design & Development

Pancom is a leading South African ICT solutions provider offering a comprehensive suite of services, including PABX systems, VoIP, connectivity, copier machines, CCTV, access control systems, cloud services, solar solutions, and IT services. Established in 2016, Pancom has built a reputation for delivering tailored business communication and office automation solutions across South Africa.

Reduction in Click Depth Across Core Services

Enhanced UX with an intuitive site structure drastically reduced the average number of clicks on-site

Secured Digital Perimeter with Zero Breaches

SSL, firewall, and anti-bot measures ensure a safe, stable browsing experience protecting user data.

Increased Direct Leads via CTA Optimisation

Key contact points were made more visible and user-friendly, boosting quote requests and enquiries.

Brief & Objectives

Pancom’s existing website was outdated, both in design and functionality, and exceeded the scope of their basic maintenance package. Regular backups, security scans, and uptime monitoring were in place; however, essential plugin investigations and update testing on a staging site were lacking. UX and Technical Audits revealed significant areas for improvement in user journey and technical performance.

Primary Objectives:

Redevelop the website to align with modern design standards and improve user experience.
Enhance technical performance and SEO readiness.
Facilitate lead generation through form submissions, telephone clicks, and email clicks.

Challenges

Legacy Site Architecture & Visual Obsolescence
The previous site’s outdated framework hindered usability and failed to reflect Pancom’s industry standing. A full redesign was required, not just visually, but structurally, to align with modern UX standards and convey credibility in a competitive B2B space.
Fragmented Performance & Security Setup
The old website lacked foundational performance optimisations, leaving it slow and vulnerable. We resolved this by introducing robust caching, CDN integration via Cloudflare, and security layers like Wordfence, all without compromising on usability or content management flexibility.
SEO Fragility During Transition
Pancom’s existing site had some SEO value that risked being lost during the rebuild. A comprehensive redirection strategy, metadata mapping, and technical SEO migration plan ensured continuity in search visibility while laying the groundwork for future growth.
Conversion Bottlenecks in User Journey
CTAs were buried or unclear, and key service areas were not structured to convert. Through wireframes and user testing, we restructured the site flow to prioritise conversion moments, ensuring contact prompts and quote forms were easily accessible throughout.
Compliance & Performance Risks
No formal GDPR or POPI compliance was previously in place. The new site addressed this with an upfront compliance strategy, including user consent banners and backend readiness for policy updates, avoiding future reputational and legal risks.

Our Solution

Conversion-Centric Site Architecture
Three custom mock-ups were developed in Elementor, each tailored to guide users through distinct conversion pathways (e.g. product enquiries, contact forms). The final build included strategically placed CTAs, lean content structures, and service-oriented navigation to support lead generation from the outset.

Search & Compliance Foundations
SEO best practices were applied across every layer: importing and refining metadata, defining a redirection strategy to preserve rankings, and integrating Yoast for ongoing content optimisation. A compliant cookie banner was included to meet POPI/GDPR requirements from day one.

Data-Driven Implementation
All site improvements were mapped to insights from an initial UX and technical audit. This ensured every enhancement addressed measurable issues—such as bounce rate triggers and slow-loading elements—creating a site that performs both for users and search engines.

Results

Modernised Digital Presence
We delivered a clean, responsive website design tailored to Pancom’s branding and user base. The new site meets current UX and UI best practices, ensuring a seamless experience across devices and screen sizes.
Improved User Journey
We introduced a more intuitive layout and clear content hierarchy, making it easier for users to explore service categories, access relevant information, and take action without unnecessary clicks.
Enhanced Performance & Security
Implemented technical upgrades including optimised image loading, streamlined scripts, and robust security layers. These improvements reduced page load times and reinforced the site’s protection against cyber threats.
Search Visibility Gains
The site structure was optimised for search engine indexing, with metadata, structured content, and keyword alignment designed to increase organic visibility and drive qualified traffic.
Lead Generation Focus
Calls-to-action were refined and repositioned across key pages to guide users toward contacting the sales team. This has made it easier for visitors to engage, improving enquiry flow and conversion potential.

Before: