Trend Group is South Africa’s leading design and project implementation company, offering a streamlined approach to office interior design, refurbishments and upgrades covering all aspects of the fit out process. They believe in creating spaces that inspire, motivate & stimulate productivity through innovative solutions.
Increase in Organic Traffic
Increase in Organic Telephone Clicks
Increase in Organic Email Clicks
Trend Group is South Africa’s leading design and project implementation company, offering a streamlined approach to office interior design, refurbishments and upgrades covering all aspects of the fit out process. They believe in creating spaces that inspire, motivate & stimulate productivity through innovative solutions.
Increase in Organic Traffic
Increase in Organic Telephone Clicks
Increase in Organic Email Clicks
Trend Group approached Ruby Digital to improve brand awareness, increase online presence, and increase lead generation. They also required an updated, modern global website.
With the goal of increasing organic visibility, the client came on board for SEO services and shortly afterwards web development services with the vision of a website development project to deliver a modern, sleek, and stylish website that is easy to navigate and that provides information on Trend Group’s service offering.
The objectives of this website development project were to better convey what TREND GROUP does, ensure easy navigation, and ensure the site is accessible on mobile devices for an optimal user experience. The goal of SEO services was to increase online visibility and lead generation.
A challenge with our strategy was that generally organic traffic sees a noticeable decrease after a site is redeveloped, and this would impact the performance of our SEO service optimizations as well as negatively impact our campaign goals.
After our initial month of SEO setup tasks, the results seen over a 12-month period were:
A 36.99% increase in organic traffic. A 100% increase in organic telephone click conversions & a 100% increase in organic email click conversions.
The new redeveloped site now has SEO in mind and is optimised for mobile viewing.
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