8 Tools That Should Be Part of Your Marketing Campaign

The marketing industry is always changing due to the increase in technology. Therefore companies should adjust their marketing strategies so they can keep up with the trends and developments in the industry. 

In modern marketing, people utilise an array of digital tools to grow their businesses and promote their brand. Here are the top 8 dynamic tools you should incorporate into your marketing campaign. If you don’t use these tools yet, what are you waiting for? 

1. Social Media Tools 


Almost every company has one or two social media accounts to promote their brand. Utilising social media to market your business is an excellent way to reach your target market in an affordable way.

Here are the top popular social media platforms companies use: 

  • Instagram 
  • Twitter 
  • Pinterest 
  • Facebook

With people spending so much time on social media it’s become one of the top ways companies promote their businesses. Consider using Woobox or Wyng to manage your social media accounts easily. 

2. Survey Tools for Market Research


Do you want to do market research quickly and easily? Then start creating surveys for your target audience to take part in. 

Find out what your target audience wants or needs. A survey collects important data that will help you create the type of business people want to work with. 

Survey Monkey is a popular tool because it’s user friendly and provides consistent results.

3. Digital Email Marketing Tools

You may think using emails to market your business is old fashioned and ineffective. However, email is still an important part of your marketing campaign. Additionally, emails are used to send customers the following:

  • Promotional materials 
  • Information on company sales 
  • Coupons 
  • Newsletters 
  • Information on events 

Sending emails with promotional material is the quickest way to reach existing customers and to connect with leads. MailChimp is the most popular email marketing tool to use because of its user-friendly interface and affordability. 

4. Website Testing Tools 

Your website is the cornerstone of your online marketing campaign and you’ll need to maintain it regularly. Many companies need website testing tools to assist in optimising their pages. With these tools, you can create landing pages that will give you high conversion rates. 

5. Video Marketing Tools 


In the digital world, you don’t have to advertise your company on TV to increase your prospects. Now you can simply make your own ads with videos and images. However, you’ll need editing tools to make your digital content look professional. 

Once you’ve made your images and videos you can post them on your social media pages or host them on YouTube. To achieve this, use a tool like Wistia or Vimeo.

6. Content Writing Tools 

For creating blogs and articles or even eBooks, you’ll need tools such as Grammarly and Yoast to help you brush up on your writing skills. 

7. Website Analytics 

Website analytics provides data on how your content performs on various sites. It analyzes clicks, scrolls, engagements and more. It’s important to inspect your Google Analytics account regularly and make changes accordingly. Adjust your content in order to improve your impact. 

8. Affiliate Marketing Solutions 

Affiliate marketing is when you allow other people to sell products or promote your business through their own marketing campaigns. You’ll then pay them a percentage of every product they sell or work out a way to pay them if they’re promoting your brand. Tools like Sovrn //Commerce help you connect to bloggers and publishers that you can become affiliated with. 


Are you ready to grow your business? Use these top digital marketing tools to help you get there faster. 

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