What You’ll Learn Through Our SEO Collaboration:
Many of our SEO clients are curious about the strategies we use to grow their organic traffic, increase conversions, and ultimately grow their businesses. We love this curiosity!
That’s why we share our insights and recommendations with you as we work to improve your rankings. The more you understand the ‘why’ behind SEO, the better equipped you are to make informed marketing decisions in the future.
We find it’s even more engaging when we use your website as a case study. This way, you gain practical knowledge and can see results while we work together on keyword research, competitor analysis, link building, content marketing, and more.
Whether you want a deep dive for yourself or knowledge sharing for your marketing team, our goal is to empower you with a solid understanding of SEO principles. Ruby Digital offers our clients SEO guidance in Johannesburg, Cape Town, Port Elizabeth, and across South Africa. Let’s discuss how we can enhance your SEO success!
Keep up with the fast-paced world of digital marketing alongside industry leaders! Our Smart Marketing podcast, hosted by Ruby Digital CEO Justin Lester and COO Ebert Grobler, offers unique insights and actionable advice tailored for South African businesses.
Justin, a recognised innovator in SEO with extensive global experience, and Ebert, a marketing strategist with a proven track record for business growth, bring their combined expertise to every episode. Tune in for practical tips, local perspectives on international trends, and in-depth discussions about all things SEO.
Find the Smart Marketing Podcast on: iTunes | Spotify | Google Podcasts
Let’s work together to elevate your SEO! Here are some of the key areas you’ll gain insights into when you work alongside us:
Understanding Search Engines:
Delve into how search engines crawl and interpret websites. Learn the factors that influence ranking, as well as how to avoid tactics that can potentially harm your visibility.
Strategic Planning
See how we create a comprehensive SEO roadmap aligned with your business goals. Learn how we set measurable targets, identify opportunities, and prioritise actions for maximum impact.
Site Optimisation:
If you’re interested in more advanced tactics, we’ll train you on technical SEO best practices, ensuring your website's structure is search engine friendly. Discover how we optimise titles, descriptions, and internal linking for improved user experience and rankings.
Tools and Analysis:
Gain proficiency with Google Analytics and other SEO tools to understand your audience behaviour and traffic patterns. Learn how we use keyword research and competitor analysis tools to uncover valuable insights for content planning.
Content that Converts:
Learn how we align your content with your ideal customer’s search intent, crafting content that answers your audience's questions while integrating relevant keywords seamlessly. Work with us to develop a content calendar that supports your SEO goals.
Building Authority:
Understand the importance of high-quality backlinks and how we develop strategies to earn them organically. Learn the metrics we use to identify relevant websites and create link-worthy content.
Complementary Strategies:
Explore how paid advertising (PPC) can be integrated into your SEO efforts. Learn the basics of targeting and how to use paid campaigns to fill gaps in your organic reach.
Continuous Improvement:
Discover how to monitor key metrics, analyse your SEO performance, and optimise your approach over time. Learn to adjust your strategies in response to algorithm updates and competitor activity.
Check out our Google My Business Reviews to see what our clients have to say about our services.
