Work with us
Work with us

Latest Blog

How to Avoid Spam Filters: Email Marketing Tips

Ever poured your energy into crafting the perfect marketing email, only to have it land straight in someone’s spam folder? With inboxes getting smarter (and stricter), even well-intentioned emails can get flagged. For brands relying on email marketing to reach customers, deliverability is everything.
Full Story
4 minutes to read

Join our smart marketers who get our best digital marketing insights, strategies and tips deliverered straight to their inbox.

Name(Required)

Smart Marketing 2.0 Podcast

Check it out here

All Blogs

A More Advanced Look at GA4 and Its Capabilities

By Justin Lester
Google Analytics 4 (GA4) offers deeper insights and greater flexibility than its predecessor. While many businesses have made the transition from Universal Analytics, few are fully leveraging GA4’s advanced Google Analytics capabilities.
Full Story
6 minutes to read

The basics of GA4 and what you need to understand

By Ebert Grobler
Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
Full Story
6 minutes to read

Traditional SEO vs AI SEO: Which is Right for Your Business?

By Justin Lester
Search engine optimisation (SEO) is always evolving, and artificial intelligence (AI) is doing the same! AI-based SEO tools have become increasingly popular, as they offer automated solutions for keyword research, content generation, and link building. That said, traditional agency-led SEO still holds value, as it leverages human expertise and strategic thinking.
Full Story
4 minutes to read

Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries

By Justin Lester
Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.
Full Story
4 minutes to read

Aligning Company and Agency for an Effective Strategy

By Ebert Grobler
Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.
Full Story
4 minutes to read

Measuring the effectiveness of collaborative marketing strategies

By Ebert Grobler
Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.
Full Story
4 minutes to read

Follow Us on Social Media

Facebook X-twitter Instagram Linkedin

How Can we Help To Grow Your Revenue and Brand Online?

Work with us

About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

Facebook Linkedin Instagram

Contact Us

  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

Check out our Google My Business Reviews to see what our clients have to say about our services.

Growing Businesses Since 2011

Throughout South Africa and Beyond

Eastern Cape

Free State

Gauteng

KwaZulu-Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

Ruby Search Solutions (Pty) Ltd trading as Ruby Digital