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Latest Blog

Why Does Any Business Need a Website?

These days, if people can’t see you online, you may as well not exist. Whether you're a solo entrepreneur, a neighbourhood café, or a growing ecommerce brand, having a website is the backbone of your digital presence. It tells your story, builds trust, and helps new customers discover you when it matters most.
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4 minutes to read

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Revolutionise Your B2B Marketing with Account-Based Marketing (ABM) 

By Ebert Grobler
What is account-based marketing? Account-Based Marketing (ABM) is a revolutionary strategy that flips the traditional marketing funnel on its head. Instead of casting a wide net, ABM focuses on a select group of high-value accounts, tailoring your marketing and sales efforts to their specific needs and pain points. 
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7 minutes to read

SEO Readiness Assessment – Is your business ready for SEO?

By Ebert Grobler
SEO (Search Engine Optimisation) helps make your business visible online, driving organic traffic to your website and ultimately boosting sales. But before you dive headfirst into an SEO campaign, you first need to assess your business's SEO readiness. 
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7 minutes to read

SEO Investments – Building Digital Equity for Long-Term Growth

By Ebert Grobler
Search Engine Optimisation (SEO) is not just a marketing tactic. It is a strategic investment in your business's online presence and long-term growth. Just like investing in stocks or real estate, SEO requires a commitment to building value over time. The rewards, however, are substantial – increased website traffic, higher brand visibility, and ultimately, a boost in revenue.
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9 minutes to read

Tips to minimise the effects of Search Engine Updates

By Justin Lester
Google search engine updates have a reputation for shaking up the online landscape. Websites that were once riding high in the search rankings can suddenly find themselves plummeting after an algorithm change. These updates can be unsettling but understanding them and taking proactive steps can significantly lessen their impact on your website's search engine optimisation (SEO). 
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7 minutes to read

Understanding the Impact of Search Engine Updates on your Website’s SEO

By Justin Lester
Google is still very much the undisputed king of search engines, directing countless users to websites every day. What many website owners don't realise though is that Google's search algorithms (the complex systems that determine website rankings) are constantly shifting.
Full Story
7 minutes to read

Digital advertising strategies: Why you need digital advertising?

By Ebert Grobler
Digital channels are not the future of marketing – they are the present. Ignoring them is like setting up your stall in an empty market – no matter how amazing your products are, customers will not be able to find you.  
Full Story
7 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
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    Mon – Fri: 9AM – 5PM

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital