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Latest Blog

Why Does Any Business Need a Website?

These days, if people can’t see you online, you may as well not exist. Whether you're a solo entrepreneur, a neighbourhood café, or a growing ecommerce brand, having a website is the backbone of your digital presence. It tells your story, builds trust, and helps new customers discover you when it matters most.
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4 minutes to read

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The basics of GA4 and what you need to understand

By Ebert Grobler
Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
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6 minutes to read

Traditional SEO vs AI SEO: Which is Right for Your Business?

By Justin Lester
Search engine optimisation (SEO) is always evolving, and artificial intelligence (AI) is doing the same! AI-based SEO tools have become increasingly popular, as they offer automated solutions for keyword research, content generation, and link building. That said, traditional agency-led SEO still holds value, as it leverages human expertise and strategic thinking.
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4 minutes to read

Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries

By Justin Lester
Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.
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4 minutes to read

Aligning Company and Agency for an Effective Strategy

By Ebert Grobler
Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.
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4 minutes to read

Measuring the effectiveness of collaborative marketing strategies

By Ebert Grobler
Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.
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4 minutes to read

Considering the Pros and Cons of Local vs Remote Marketing Agency

By Ebert Grobler
When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, "local" refers to an agency located within your city or region, while "remote" refers to an agency located elsewhere in South Africa, or even internationally.)
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4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital