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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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By Justin Lester

Clients want to be ranked 1st by tomorrow (or yesterday) & web design or quality link building must be done fast with lots of glitter, sparkles and pizza.
2 minutes to read

By Justin Lester

“Shouting in a room full of people, but no-one can hear you…” this is how many people look at online marketing and advertising in general. But not us
1 minute to read

By Justin Lester

Last month saw the update of the Google Page Rank Toolbar - not to be confused with Google's own internal Page Rank which is not visible to the public.
1 minute to read

By Justin Lester

Google made significant changes to displayed PPC ads. Instead of a slight colouration to the ads section, it's been replaced by "I'm an Ad" orange colour.
1 minute to read

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