Instagram boasts over 1 billion active users, of which about 500 million log in and use the platform every single day. That’s a huge amount of loyal activity, and a testament to its user-friendliness. It’s one of the most popular mobile apps in the world, and continues to see enormous growth every year.
It has a host of benefits for advertisers and digital marketers too. One of the biggest is that Instagram ads don’t really look like ads. This is one of the main reasons they perform so well – they’re unobtrusive, and they encourage users to interact and engage naturally.
Aside from presenting a shopper with a range of suitable options right in Google search, the platform also provides features that real-world shopping mall can’t – things like star ratings and user reviews.
If you’re in ecommerce, then having a presence on the Google Shopping platform is quickly becoming essential. If you sell something online, then it’s probably the single most powerful –and most cost-effective– way to increase traffic, leads and sales.
And thanks to innovative features like smart shopping campaigns and showcase shopping ads that help introduce your brand and offering as a whole, the average return on investment is far superior to other marketing channels. Basically, if there’s an ‘add to cart’ button somewhere on your website, you need to look into Google shopping optimization straight away.
As a Google Shopping ads agency, Ruby Digital will help you build your feeds and campaigns, manage your bids strategically, and optimize your Return On Ad Spend (ROAS). We can assist with Product Listing Ads in Cape Town, Johannesburg, and across South Africa.
Google Shopping Ads are prime real estate – top of page, and with eye-catching visuals to entice buyers
Because shopping ads work on a PPC model, you don’t pay anything for users who see your offering, but don’t interact with it
Extremely useful if you have a large product range that makes churning out individual landing pages a challenge
Google shopping users have already done their homework, and are now ready to make a purchase
Google Shopping campaigns convert 30% better than standard text ads
Google Showcase Ads are an excellent way to introduce potential buyers to your brand and products. Designed for users who are still in the research phase, Google Showcase Ads allow you to present a group of related products when someone searches a broader term. For example, “educational toys” or “dog beds”.
They haven’t yet decided on a specific product type, but are still shopping around. If your business falls into this broader category, then Google showcase ads are a great way to put some of your most suitable products forward and build familiarity with your brand.
Remember that you’re only charged if someone clicks on and engages with your ad, so you’re still getting exposure for free if they don’t.
Smart shopping campaigns are a relatively new offering from Google. Not only do they function across multiple Google platforms – namely the Google Search Network, Display Network, YouTube, and Gmail – they also feature machine learning to help optimize campaigns to achieve the best ROAS possible.
To do this, Google tests various combinations of your product text and images, and experiments with different ad placements and bids within your budget. They’re therefore a good option for advertisers with smaller budgets or who don’t have masses of time to spend tweaking and optimizing on their own. Ruby Digital can assist with Google smart shopping campaigns in Johannesburg, Cape Town, and across South Africa.
As an extension of standard Google Ads, shopping ads contain a lot of moving parts. For example:
It’s just as important to understand the terms you specifically don’t want to rank for as the ones you do.
You want your ads to be broad enough to attract reasonable search volumes, but not so broad you’re advertising outside your target audience.
You need an in-depth understanding of your target market, what their pain points are and what will entice them to click your offering.
You need to keep track of what your competitors are doing, how much they’re bidding, and what terms they’re aiming for.
You need to find the right balance between bid amounts that get your products displayed, without draining your budget too quickly.
Which objectives are the most relevant to your offering? Would you get the best ROAS through direct sales, or rather by gathering high quality leads you can follow up on?
There are potentially hundreds of variables to be considered – and also a pretty steep learning curve if you’re not already familiar with implementing paid ads on Google’s networks! This is why many ecommerce business owners prefer to bring in the experts to handle their Google shopping management.
Ruby Digital is an experienced Google shopping ads agency in South Africa, with branches in Cape Town and Johannesburg. We also work with many international brands, and can assist with Google shopping campaigns around the globe!
Our Google shopping agency always follows best practices in creating data-driven campaigns that deliver sustainable growth for our clients.
We take a deep dive into all your current digital marketing channels, and eliminate any technical glitches or oversights which may be holding you back. If you’re not running any campaigns yet, we’ll get you set up in no time!
What opportunities or tactics have your competitors missed? How can you better answer the needs of your ideal customers, so they choose your products?
The easier you make it for Google’s algorithms to match your products with the right buyers, the better your conversion rate will be.
We find the bid strategy that works best for your niche and market, continuously adapting and improving your ROI, all while sticking within your budget.
We take advantage of Google Shopping ads’ in-depth reporting to track our progress, and keep refining our strategies over time to maximise your ROI.
We offer Google shopping ads in Johannesburg, Cape Town, across South Africa and internationally. If you want to get your ecommerce store noticed, dramatically increase sales and leave your competitors in the dust, then give us a call today!
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