Discover how our copy converts customers today!
Part art, part science – content marketing is about so much more than SEO. It’s about building your brand’s reputation and trustworthiness, informing and entertaining your audience, boosting brand awareness and customer loyalty, and ultimately generating quality leads that convert into revenue for your business.
That’s where Ruby Digital’s experienced team of SEO copywriting experts and graphic designers come in. From engaging social media posts, to informative website copy and compelling blog and guest posts on high authority sites (all coupled with our expert SEO knowledge and proven digital marketing strategies) our content marketing team will be proud to represent your brand.
There are an enormous number of benefits associated with content marketing.
That’s what our copywriting company in Cape Town and Johannesburg specialises in.
At Ruby Digital we understand just how hard you’ve worked to build your business, and how much you’re invested in its success. That’s why we always start our content marketing approach by really getting to understand your company’s vision, voice, aesthetics and brand image, and the kind of relationship you want to build with your potential customers.
By then combining our proven digital marketing and SEO strategies with content and copy that reflects all of these things, we’re able to create content that’s compelling, appeals to your target audience, and outperforms the competition -while still aligning with your unique vision.
First and foremost, content marketing only works if you have the time and resources to do it! With a business to run, setting time aside to write up a weekly blog post, daily social media updates or well-researched industry articles, often becomes impossible. This is a great pity, because there’s no better way to drive free traffic to your website than through great content. It’s why so many businesses turn to content creation companies in the first place.
What many content marketing companies in South Africa lack, unfortunately, is the crucial SEO component. Your average content agency in Cape Town, Johannesburg or even Port Elizabeth likely doesn’t have a team of SEO specialists on hand to guide the content creation process.
This matters because aside from the quality of your content, you need to make sure you’re addressing the questions your potential customers are asking. You need to make it easy for search engines to see that your content is relevant when their users are looking for information about your industry. This SEO component is what makes Ruby Digital one of the top content marketing agencies in South Africa.
SEO writing companies bring the art and science together. We analyse keyword and search volume data, as well as target market behaviour, to identify what kinds of content your ideal customers will find most helpful. Our expert copywriters in Johannesburg and Cape Town can then go about creating awesome, engaging content that satisfies that need.
Brand Strategy
Our team is geared to provide a quality content strategy that is aligned to your brand. We start with meetings and questions to define your brand tone and identity, then combine search data and industry analysis to create a powerful brand strategy.
Trends and Keyword Analysis
Continuing research into keyword trends and content updates allows our content creation agency the opportunity to formulate quality content that is relevant to each audience.
Aligning of Content and Copy
Our content writing agency will produce top quality content to share with your audience, while also aligning content to the copy on your website or blog. It’s important to publish content that is consistent with your brand voice.
Publishing and Monitoring
Part of the content marketing process is the publishing of content onto websites, blogs, and various domains on the web. We also monitor content, as fresh updated content satisfies Google, and we monitor the link portfolio to maintain growth in authority and trust with Google.
Trusting the Process
Our SEO copywriting agency uses quality SEO writers and content creators to source and create the best quality content required for your audience. Clients are advised to trust our experienced and reputable writers throughout the process to get great results!
Lead Generation
Content marketing is a great way to increase traffic and build loyalty with your brand. Ruby Digital is geared to produce quality content that will increase leads and revenue for your business.
Whether you want to be closely involved with the process or leave it all up to us, our aim is to generate tailor-made content marketing plans that really deliver results. Each of our campaigns is customized to fit within your budget and timeframe, and achieve the maximum return on your investment.
More than just a standard copywriting agency, Ruby Digital specializes in dedicated SEO copywriting services. This means our content developers in Cape Town, Johannesburg and across South Africa have all the data they need to create content that answers the questions your potential customers are asking. When visitors find your website both informative and entertaining, they’re a lot more likely to choose your service over your competitors.
If you’re ready to start growing your brand’s reputation, truly engaging with your customers and audience, climbing the search engine rankings and steadily and sustainably growing your revenue, then get in touch with Ruby Digital today!
Check out our Google My Business Reviews to see what our clients have to say about our services.
