Our cutting-edge online education marketing services will grow your brand, subscribers, & revenue
Of all the many industries Ruby Digital has worked with, online education has a special place in our hearts. We recently launched DigiXP, a platform where anyone keen on learning from our success in the world of SEO can take online digital marketing courses.
To say that online education and eLearning are booming would be an understatement. The global eLearning market is projected to hit a whopping $374.3 billion by the year 2026. Aside from its many benefits for students, companies, and educational institutions, it’s also a great leveler – giving students who might otherwise never have been able to afford it access to first class educational resources and facilitators.
Of course, it doesn’t matter how good the content of your online course is if people don’t see it. More than just selling the knowledge and expertise you have to offer, you also need to convince potential students and subscribers that they’ll get their money’s worth. That means investing in effective, data-driven marketing campaigns geared at the visitors who have the most to gain from what you’re offering.
When you partner with us to promote your online courses, we’ll ensure you’re attracting the kind of traffic that results in better leads, and ultimately more subscribers and conversions. Ruby Digital is a cutting-edge online education marketing agency in Johannesburg & Cape Town, with a growing international footprint.
Our focus will always be on getting our clients the best ROI possible. In the case of online education, many of our clients are hoping to see consistent, recurring income from the materials they’ve created. They want to grow their subscriber base, and attract new potential learners. Our online education marketing company will help you do just that.
With the popularity of online courses and eLearning exploding the way it is, the market has become highly competitive. For this reason, many online education providers feel they have to spend big bucks on marketing if they want the product they spent so much time developing to succeed.
At Ruby Digital, we think the quality of your online course, training or tutorials should be the deciding factor in how well it performs. And yes, while companies who have a massive budget to throw at advertising may have an advantage in the short term, this is not how you achieve real, lasting, and sustainable results.
Our focus will always be on getting our clients the best ROI possible. In the case of online education, many of our clients are hoping to see consistent, recurring income from the materials they’ve created. They want to grow their subscriber base, and attract new potential learners. Our online education marketing company will help you do just that.
As with selling any product or service online, understanding the needs, challenges and goals of your potential customers is crucial. While conducting audience and competitor research might not be glamorous, it really does create the best possible foundation for all your other marketing efforts.
As an online education marketing agency, we first collect data and conduct in-depth market and keyword research to paint a clear picture of your potential students. Getting in their heads is the first step to getting them to notice you! We then craft a customized digital marketing plan designed just for you and your course offering. This includes a tailored, targeted mix of strategies so you see both immediate results as well as sustained long-term growth.
From promoting your eLearning products on the social media platforms your potential students prefer, to creating compelling marketing content that convinces your audience you’re the best option for them, each of our targeted, high-impact campaigns are entirely unique. Where appropriate, we will also run paid advertising campaigns to get the ball rolling, and help raise the visibility of your online courses.
There are many styles and types of learners, with many different objectives. To reach as many of them as possible, you need a diverse set of marketing tactics. Our process includes:
Search Engine Optimisation
To begin, we give your website a full-scale technical SEO audit. This lets us identify key issues, many of which might be addressed quickly and simply, and give your platform an instant lift in search engine results pages (SERPs). We also conduct extensive target market and competitor analysis, and compare what your site currently provides against what your ideal students are looking for. This gives us a clear path forward in closing the gap!
Website optimisation
Aside from how well it performs in search engines like Google, your website also has to provide a quick, clear, and compelling reason for your potential learners to stick around and find out more. If required, our web design and development team are on hand to give your site a facelift, or simply improve the user experience.
Content marketing and link building
Growing organic traffic for our clients is a major focus for Ruby Digital, as it provides long-lasting results in a highly cost-effective manner. Our content marketing and link building experts will ensure your brand is well represented in the digital landscape, with quality content to drive targeted traffic to your site.
Paid advertising
We understand that our clients want to see immediate results when they sign up with us, and this is where PPC campaigns and Google Ads are in their element. These platforms allow for extremely precise targeting, which means that potential learners clicking your ads are highly likely to convert into paying students.
Social media campaigns and advertisements
Depending on the nature of your online course, your prospective students might be hanging out on Facebook, dreaming of their future on Instagram, or planning their next career move on LinkedIn. We’ll make sure you have a presence on the right platforms, with enticing messaging to send potential learners your way.
Email marketing
Many of the potential students landing on your site may still be weighing up their options, or unsure which course is right for them. By encouraging them to leave their email address, you’re able to keep in touch, and keep your offering front of mind through email marketing.
Advanced online education marketing tactics
At Ruby Digital, we’re always on the lookout for innovative ways to improve our clients’ ROI. Depending on the nature of your courses, our online education marketing agency may consider tactics like YouTube marketing, Conversion Rate Optimization, and split testing of your landing pages.
Ongoing strategy reporting and review
We believe a marketing strategy is only ever as good as the data which informs it. That’s why we carefully track all the relevant metrics, so we can instantly capitalize on techniques which are working well. Our online education clients can rest assured that we’re constantly monitoring -and finding ways to improve on- your campaigns’ performance.
Apart from our work across diverse industries, we’ve also learned from experience how to market online courses through our own online learning portal, DigiXP. If you’d like us to put that expertise at work for you, then get in touch right now.
Check out our Google My Business Reviews to see what our clients have to say about our services.
