The March 2024 broad core update and what you need to know

With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy. 

Planning Digital Marketing Budgets for 2024

What does inclusive marketing mean? It’s a strategy that embraces the rich diversity of the global consumer base, acknowledging and valuing the varied experiences and perspectives of different groups.

Building a Winning Customer-Centric Marketing Strategy

A customer-centric strategy is all about focusing on your customers’ needs in every part of your marketing. It’s a shift from traditional marketing that often centres on the product, to a strategy where the customer is the main focus. 

How to Balance Performance and Aesthetics in Web Design 

In terms of web design, it’s important to balance two key things: how your website looks (aesthetics) and how well it works (performance). A website can look beautiful, but that doesn’t always mean it will work well. Similarly, a website that’s very basic in design isn’t always a sign of great performance.