Allure Sensuality Emporium is a unique intimate novelty store with a mission to guide people on their journey to self-discovery and explore the world of adult accessories. The shop offers a welcoming, discreet, and secure environment, and their online platform provides an easy and convenient way to buy sensual aids. Allure Sensuality Emporium is owned and operated by a husband-and-wife team.
Increase in ROI
Increase in Online Sales
Increase in Click-Through Rate
Allure Sensuality Emporium is a unique intimate novelty store with a mission to guide people on their journey to self-discovery and explore the world of adult accessories. The shop offers a welcoming, discreet, and secure environment, and their online platform provides an easy and convenient way to buy sensual aids. Allure Sensuality Emporium is owned and operated by a husband-and-wife team.
Increase in ROI
Increase in Online Sales
Increase in Click-Through Rate
Allure Sensuality Emporium approached Ruby Digital with the primary goal of conversions to increase the number of website purchases through PPC advertising. A secondary goal for the client was to increase ad engagement with relevant, highly-targeted ads with engaging content to encourage viewers to interact more deeply with the brand. We started running Ads from August 2020.
Allure initially had a smaller PPC budget and spending was inconsistent. They are also signed on for SEO services, and they wanted to see the results we could provide with Google Ads.
Our Ads faced challenges due to the restrictions imposed by Google Ads on mature content in advertisements. Since Allure deals with sexual merchandise, its ads had to comply with these restrictions. While the ads were able to run in South Africa, they were limited to Google’s Search Network only, and display or video ads could not be run on Google’s Display Network.
Through our use of Search Google Ads campaigns, we focused on achieving the primary goal of increasing online sales from the website by improving ad quality and optimising audience targeting. More recently we introduced Performance Max campigns which saw great results for purchase conversions, we optimised these campaigns through adding remarketing & specific customer segments to a highly engaged audience.
By efficiently managing our budget and ensuring consistent spending rates every month, we were able to start running advertisements more consistently. This approach enabled us to establish a performance benchmark and track the effects of campaign optimisation on conversion results.
We also incorporated specific metrics to measure our success, including enhancing the conversion rate and directing traffic to the website. These metrics were crucial to achieving our secondary objective, which was to elevate ad engagement and motivate the audience to act after viewing our advertisements.
From August 2022 to the end of January 2023 the results seen compared to the previous 6 months period:
The results seen over the last 6 months have been considerable when comparing the 6 months prior and the results from Google Ads strategy are great. We effectively achieved the clients’ primary goals. Comparing from August 2022 – January 2023 to the previous 6 months.
We saw 14.38% improvement in CTR, meaning we reached a more interested audience. The conversion rate saw a 18.50% improvement. This achieved the secondary goal of the client to get more traffic to the website and to improve the conversion rate, which means users engage better with the brand.
The primary goal of sales was achieved as online transactions through our ads increased by 48.05% over this period. The return on investment saw a massive 168.59% increase.
Check out our Google My Business Reviews to see what our clients have to say about our services.
