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TechBrain

Search Engine Optimization

TechBrain is a Perth, Western Australia based IT support company that has been around since 2002. Their client base consists of businesses, government and not-for-profit organisations from over 30 industries including health, professional services, mining, engineering, insurance and finance.

270%Increase in Organic Conversions

109%Increase in Organic Traffic

94%Increase in Conversion Rate

Brief & Objectives

TechBrain approached Ruby Digital with the goal of increasing the number of leads they received through the organic channel by improving their overall rankings and visibility for relevant keywords in Perth, Western Australia.

Challenges

When TechBrain came to us they were experiencing slowly declining SEO visibility in key markets and not being able to keep up to date with Google’s latest algorithmic update for the IT sector.

Our Solution

We achieved our objective through improving the visibility of TechBrain for both highly relevant and transaction-ready (IT-related) key terms. We identified a number of areas that required correction. These areas included technical and on-page optimizations as well as improving user experience through the website. Our other solutions were to overall their SEO strategy in alignment with the latest Google best practices.

Results

The TechBrain campaign achieved great results with 109% increase in organic traffic year on year and with the help of a 94% increase in the conversion rate was able to produce a 270% increase in organic conversions.

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