What is Search Engine Marketing?

What is Search Engine Marketing?

If you need a product or service that you haven’t used before, the vast majority of us will reach for our phones or laptop and ask Google where we can find it. We glance over the first few entries that get returned, and for the most part, we’ll end up buying one of the first

Starting your own business

Starting Your Own Business

The possibilities of the internet are truly endless, thus it is no surprise that so many businesses begin online. The modern day ‘yellow pages’ is faster, more efficient, user-friendly and generates higher results than any business directory before, making it almost impossible to create a target audience if you’re not on the internet. Seriously though,

Why Content is Important to Your Business

Written by Leandra Slabbert If you own a business, you’re selling a product or service. Now, whether your business has been around since day dot, or whether it’s in its early years, you’ll know the importance of tapping into the market and taking hold of your target customer. It’s what’s inevitably going to transfer into

SEO Trends

SEO Trends

What to look out for in 2017 Search Engine Optimization (SEO) is technology based, and like technology it constantly evolves. Last year’s trends are like last year’s ex – long forgotten or in serious need of an upgrade. While all online businesses may benefit from SEO, e-commerce sites, such as online retailers, may have the

Screenshot of a non HTTPS website showing that it is not secure

Google is downgrading unsecure websites

HTTPS is now required for collecting sensitive information in Chrome If your website captures your customers’ sensitive information and is not HTTPS secure, your website will now display a red “NOT SECURE” badge in Google Chrome! What are the implications of not converting to HTTPS? Your website will appear unsafe, resulting in visitors not trusting your