Evaluating Your Website for SEO and PPC Readiness
Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer’s arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.
Welcome to the Future of Analytics with Ruby Digital’s GA4 Setup Product
Google Analytics 4 (GA4) represents a major shift in the way we approach digital analytics, moving from Google Analytics Universal (GA3) to a more comprehensive and future-focused platform. This transition is vital for businesses wanting to stay ahead in an increasingly digital world. However, many companies find themselves unprepared for this switch, potentially impacting their valuable data and insights.
Understanding Google March 2023 Broad Core Update
Google algorithm updates are an essential part of search engine optimisation (SEO), as they determine which websites will rank higher or lower on SERPs. These updates can happen several times a year, and they are designed to ensure that users receive the best possible search results when they conduct a search on Google.
2023 Guide: Understanding Leads vs Marketing Qualified Leads
Learn the difference between leads and marketing qualified leads (MQLs) and why it’s important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.
The Impact of Seasonality on Search Engine Results Page (SERPs) – An SEO Guide
Learn how seasonality affects the search engine results page (SERPs) and how to optimise your online presence for cyclical patterns of search behaviour. Discover tips and tools to help you stay ahead of the curve and reach your target audience when they are most likely to search for your products or services.
The Impact of ChatGPT on SEO & Performance Marketing
ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology.
But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!
Everything You Need To Know About Google Analytics 4
Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You’re not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible.
Domain Authority: What Is It and How To Use It
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack – so prepare yourself for a deep dive into the subject!
What is a subdomain, and how does it work?
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we’ll explain what subdomains are, how they work, and the benefits they offer. We’ll also provide some tips on setting up and using subdomains effectively.
What is EEAT in SEO and Why Does It Matter?
It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
