It’s with great pride that we congratulate local pet gear brand and Ruby Digital client, Rogz, on scooping up the prestigious Global Tier Award in the toys category at this year’s World Branding Awards Animalis Edition!
The Global Tier Award is only presented to brands with a presence in at least ten countries, on three or more continents. This year’s Animalis Edition honoured the best animal and pet industry brands around the world and, allowed Rogz to take their rightful place among industry-leading brands like Animal Planet, Whiskas, Pedigree, Purina and more.
Rogz was founded by proudly South African locals, Paul Fuller and Irené Raubenheimer, back in 1995. From humble beginnings (their first business involved selling sunglasses Greenmarket square) Rogz has grown into an internationally recognised and trusted pet accessories brand, distributing to more than 90 countries.
Their guiding philosophy has always been to create high-quality, durable products that bring people and pets together, with that special South African mojo!
“Rogz is a truly South African story of hope. As a city and a country, we have a lot to offer the international market. We’ve got a unique DNA, a flavour, and a culture that people really love.”
Co-founders Paul and Irené
Rogz designs, manufactures and, distributes a growing variety of pet gear for dogs and cats, including collars, leads, beds, toys, harnesses, and fun accessories. However, they’re just as committed to paying it forward, and giving back to their local community.
Through the Rogz Academy, they provide youth programs that assist under-resourced schools with teacher support and mentorship, as well as literacy and numeracy support for learners.
The Rogz urban farm and veggie gardens provide learners and their families with access to fresh, nutritious produce. During the pandemic, they pivoted these valuable resources to provide food for soup kitchens and vulnerable communities.
Here’s to the future!
Ruby Digital is delighted to be a part of the Rogz journey, and can’t wait to see what’s in store for them next!
It’s been an honour to provide this proudly South African brand with SEO and web development services to elevate their online presence, grow their website traffic, and enhance their brand image on the global stage.
It’s our mission to help incredible brands like Rogz get the recognition they deserve through cutting-edge digital marketing and best practice SEO – and we can help yours too! Get in touch to find out more.