Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.
Increase in Clicks
Improvement in CTR
Rise in Conversions
Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.
Increase in Clicks
Improvement in CTR
Rise in Conversions
Motomatch approached Ruby Digital to assist the brand in becoming a market leader in the online car sales (new and used) industry. In addition, their objectives were to generate subscription leads from dealerships, attract customers to the platform to buy and sell their vehicles, and increase overall brand awareness through good quality traffic to the website.
When Motomatch came to us, they were experiencing low site traffic due to the high competition of the motor vehicle industry and needed to increase their brands reach and generate more leads .
While their offering was a unique venture in the South African market, very few people were aware of the brand and its unique selling points (USP).
We began our social media management in June 2022. A challenge for Motomatch was that the motor vehicle industry is a very competitive market. We implemented and focused efforts towards search campaigns to gain higher conversion numbers and display and YouTube video campaigns to increase awareness through eye-catching content as part of our strategy to enter into this competitive market.
We categorised our campaigns to target users looking to buy or sell their car and used relevant keywords in our ad copy to gain clicks & conversions from this audience. We also categorised campaigns towards car dealerships to encourage dealership sign ups which is a primary conversion for Motomatch.
We used display remarketing to target engaged users who had been interested in our content before, which led to good conversion numbers seen even amongst our awareness-focused display campaigns.
Motomatch saw great Google Ads results when looking at Y-o-Y data months (1 June 2020 – 31 May 2021 VS – 1 June 2021 – 31 May 2022):
38.28% Increase in Clicks
50.70% Improvement in CTR
26.94% Rise in Conversions
11.59% Rise in Consumer vehicle submit conversions
60.67% Rise in Contact Form conversions
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