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Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World

The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
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5 minutes to read

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The Impact of ChatGPT on SEO & Performance Marketing

By Justin Lester
ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology. But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!  
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7 minutes to read

Everything You Need To Know About Google Analytics 4

By Justin Lester
Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You're not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible. 
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9 minutes to read

The Challenges of Voice Search in Performance Marketing

By Justin Lester
Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query. 
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10 minutes to read

Top South African Google Searches in 2022

By Justin Lester
Google has once again shed light on the curiosities of South African and global internet users alike with its 'Year in Search' overview. Uncovering what was trending around the world as well as within our own borders, a Year in Search offers a glimpse into the lives and minds of people – what worried us, what captivated us, and what we were most curious about.
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9 minutes to read

iGaming & Digital Marketing

By Justin Lester
Online gambling and betting have become increasingly popular in recent years, as people around the world flock to websites and apps to place bets on their favourite sports teams, play bingo or poker, or simply test their luck at the casino. 
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13 minutes to read

Content Marketing In 2023

By Justin Lester
As we move closer to 2023, it’s more important than ever for digital marketers to incorporate content into their future strategies. But what does successful content marketing look like? 
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11 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital