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Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World

The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
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5 minutes to read

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Domain Authority: What Is It and How To Use It

By Justin Lester
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack - so prepare yourself for a deep dive into the subject! 
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7 minutes to read

Planning Digital Marketing Budgets for 2023

By Ebert Grobler
As we move towards a new year, businesses are starting to think about their budgets for 2023. This includes planning for marketing expenses. Marketing budgets can be especially tricky to plan because there are so many variables to consider. You have to think about your goals, your audience, your platforms, and your overall strategy. 
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7 minutes to read

Push vs Pull Marketing Strategies

By Ebert Grobler
In the world of marketing, there are two main approaches: push and pull. Push marketing focuses on making a product or service available to consumers, while pull marketing focuses on attracting consumers to a product or service.
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5 minutes to read

Interest vs Intent: What marketing strategy is right for your business?

By Ebert Grobler
Do you have a great product but not enough sales? You're not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.
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6 minutes to read

MQL vs. SQL: The Difference and Why It Matters

By Ebert Grobler
It's no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.
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7 minutes to read

What is a subdomain, and how does it work?

By Justin Lester
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we'll explain what subdomains are, how they work, and the benefits they offer. We'll also provide some tips on setting up and using subdomains effectively. 
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7 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital