Marketing is an integral part of any business, providing the essential connective thread between a brand and its customers. Yet, it's a field that's not static, but constantly evolving. Today, we see traditional marketing methods being challenged by the innovative power of digital marketing, as businesses pivot their strategies to keep pace with changing consumer behaviours.

Lead generation is an essential component of any successful business strategy. It involves attracting potential customers and converting them into actual buyers. Effective lead generation can help businesses expand their customer base, increase sales, and ultimately, grow their revenue.

Learn the difference between leads and marketing qualified leads (MQLs) and why it's important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.